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Amy Coe previews Babies ‘R’ Us line in New York

BY CSA STAFF

NEW YORK Designer Amy Coe previewed her new fashion lines for Babies “R” Us to the press in New York, emphasizing that the line combines fashion and sharp prices for more style conscious parents and, eventually, kids.

The line features modern infant furniture, bedding sets, a bath collection, room decor, trendy diaper bags, plush, mealtime accessories, plus trend right layette and apparel for infants and toddlers. Taking aunts, uncles, grandparents and friends of the family in mind, Coe has incorporated gift giving into the line with, beyond plush, fun presents like piggy banks that can be used as bookends and baby books that can be accessorized with other elements such as folders as well as, in a partnership with American Greetings, a line of wrapping paper, gift bags and related items.

Coe told Retailing Today that the line helps create a fashion statement at Babies “R” Us that will enhance its position as a destination for layette and toddler goods. She expects to expand and update the line regularly. The Amy Coe Collection at Babies “R” Us is the largest product introduction by an exclusive designer in the retailer?s history and has begun roll out at Babies “R” Us stores nationwide and online at www.Babiesrus.com.

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Saralegui to represent Nestle Pure Life

BY CSA STAFF

GREENWICH, Conn. Nestle Waters North America has signed a two-year partnership agreement with Cristina Saralegui, an internationally-acclaimed Hispanic television personality. Under this agreement, the company reported, Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.

“I am thrilled to be collaborating with Nestle Waters on Vive Sanamente,” said Saralegui.  “I want to educate Latino moms about the importance of teaching their children healthy habits that will last them a lifetime.  There is no doubt that drinking water and exercising regularly are essential to maintaining a healthy lifestyle.”

Saralegui, host and executive producer of El Show de Cristina, one of the highest-rated programs on Spanish-language television, is also being featured in point-of-purchase consumer brochures and public relations programs. 

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Linens ‘N Things reports 21% 2Q sales decline

BY CSA STAFF

CLIFTON, N.J. Linens Holding Co. reported total sales of $504 million for its second quarter ended June 28. Net retail sales of $468.1 million for the quarter represented a 21.1% decrease over the same period in 2007. Total net retail sales for the quarter does not include $35.9 million in liquidation sales in accordance with the previously announced closing of 120 stores in the second quarter.

The decrease in second quarter net retail sales resulted from a comparable-store sales decline of 18.3% for the period and the net reduction of 105 stores from the prior year.

During the second quarter of 2008, the company opened two stores and closed 120 stores, as compared with opening seven stores and closing zero stores during the second quarter of 2007.

As of June 28, Linens ’n Things operated 475 stores in 46 states and seven provinces across the United States and Canada.

Due to its recent Chapter 11 bankruptcy filing, the company requires additional time to complete the preparation of its consolidated financial statements for the second quarter of 2008. The company is performing an impairment analysis related to certain of its tangible and intangible assets, which is not yet complete.

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