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Angels are heavenly marketing for Victoria’s Secret

BY CSA STAFF

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

The retailer announced it is adding 10 models to the roster of Victoria's Secret Supermodel Angels. Joining already established Angels Lily Aldridge, Alessandra Ambrosio, Adriana Lima, Behati Prinsloo, and Candice Swanepoel are models Kate Grigorieva (Russia), Taylor Hill (Colorado), Elsa Hosk (Sweden), Martha Hunt (North Carolina), Jac Jagaciak (Poland), Stella Maxwell (United Kingdom), Lais Ribeiro (Brazil), Sara Sampaio (Portugal), Romee Strijd (Holland) and Jasmine Tookes (California).

The expanded Angel lineup gives Victoria's Secret the largest group of contract models in its history and the most powerful collection of established and emerging models in the world.

Victoria's Secret's "Angels" are a major part of the brand's image, appearing in catalogs, stores, ads and a highly watched TV fashion show that shatters ratings records each year. Victoria's Secret continues to dominate the multi-billion dollar lingerie market where it is, by far, the global leader.

In its most recently ended quarter, net sales at the Ohio-based retailer rose 7%. In February, L Brands raised its annual dividend by 47% and announced a special dividend of $2 a share.

Victoria's Secret also recently announced their inaugural "International Bombshells' Day," scheduled for May 2. The brand will offer exclusive, limited time specials at stores, and online at VictoriasSecret.com. Women are encouraged to pamper themselves, embrace their "inner Bombshell", spend time with friends and, maybe, do a little shopping.

L Brands, which owns Victoria's Secret, operates 2,600 stores under various banners all over the world.

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Staples targets small business customers

BY CSA STAFF

On the heels of Amazon’s B2B move, Staples is launching a marketing campaign to lure more small business customers. Staples says it will offer 40% off large posters, banners and lawn signs, and 50% off custom invitations and announcements through June 27.

“Staples Copy & Print is a one-stop destination for all small business promotional product and print needs, including postcards, invitations, promotional materials, posters, banners, lawn signs and even customized promotional apparel,” said Damien Leigh, senior vice president of business services, Staples. “With hundreds of products to choose from and thousands of ways to customize, Staples Copy & Print offers convenient and easy ways to showcase your business, no matter the budget. Our Staples associates provide expertise and support, ensuring an easy, seamless process to get your idea created and printed.”

Staples announced it is also teaming up with lifestyle expert Annette Joseph, author of Picture Perfect Parties, to offer inspiration and tips to create themed events or personalized parties for small businesses. Annette Joseph’s tips on how to create a great party:

  • Pick a theme. This can start with a graphic on an invitation. Staples Copy & Print invitations offer an amazing array of beautiful images. Pick an invite and you’ve picked your theme. It’s a great jumping off point.
  • Use banners and posters to create a festive entrance to the event.
  • Make the event memorable with goodie bags and takeaways – a little gift to take home at the end. Create a personalized tote bag with Staples Copy & Print.
  • Use fresh flowers or branches from your garden to create a beautiful table scape that reflects the season.

“Staples Copy & Print can help to spruce up your windows and build curb appeal to help drive customers into your store,” said Joseph. “With the help of Staples Copy & Print, small business owners can easily brand all of their collateral. You want to give customers a polished, first impression.”

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Foot Locker to re-launch New York City flagship

BY CSA STAFF

Foot Locker has signed a lease for a redesigned flagship store in the heart of Manhattan’s 34th Street corridor.

The new Foot Locker store will be located directly opposite Macy's world flagship store, at the intersection of Broadway, Avenue of the Americas and West 34th Street, where an estimated 100 million pedestrians pass by annually. Foot Locker will consolidate from three floors into 34,200 square feet on a portion of the ground floor and the entire second floor.

"Foot Locker's decision to recast its lease and build a new multi-level flagship store underscores the retail power of 34th Street," said Thomas P. Durels, ESRT's Executive Vice President, Director of Leasing and Operations.

The long-term transaction follows on the heels of ESRT's major retail lease with Sephora, which recently signed a deal for 11,334 square feet of flagship space in the same building.

Foot Locker operates 3,473 athletic retail stores in 23 countries under the brand names Foot Locker, Kids Foot Locker, Footaction, Lady Foot Locker, SIX:02, Runners Point, Sidestep and Champs Sports.

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