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Anheuser-Busch brews up new ad campaign

BY CSA STAFF

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it’s made.

The campaign features fifth-generation brewmaster Pete Kraemer, as well as five regional brewmasters. Kraemer’s job is to ensure that the Budweiser brewed around the world meets the same standards; he also oversees the growing and research of barley in Colorado and hops grown in Germany. Kraemer’s father, Gerhardt, a Hungarian-born German immigrant, was also a brewmaster for the company; Gerhardt Kraemer retired in 2001.

The "Track Your Bud" television campaign, which starts Tuesday, is part of a digital campaign that allows consumers to trace the origin of their beer to one of Budweiser’s 12 breweries in the United States, look at how the beer is made and discover the source of its ingredients.

"I have to admit that I’m a little more comfortable in the brewhouse than on TV, but what I really love about this campaign is that it shows off our outstanding brewmasters, as well as where and how Budweiser is brewed," Kraemer said. "The care that goes into making our beer at all steps of the process is second to none – this app and the TV spots help showcase this."

The ads will also feature brewmasters Jim Bicklein, of St. Louis; Dan Kahn, from Cartersville, Ga.; Aaron Vaughn, from Jacksonville, Fla.; Katie Rippel, from Fort Collins, Colo.; and Dave Taylor, from Newark, N.J. The campaign will feature the company’s St. Louis flagship brewery, as well as breweries in Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles.

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Big Lots has Lots2Give to schools in need

BY CSA STAFF

COLUMBUS, Ohio — Big Lots, North America’s largest broadline closeout retailer, has launched its sixth annual Lots2Give program to benefit schools in need of financial support.

Big Lots selected 250 schools based on geographic location and level of need. These schools will be recipients of the in-store donation program and will also have the opportunity to participate in an online video contest where they could win a share of $120,000 in cash prizes. The public will be invited to vote online to determine the winners of the video contest and cash prizes.

"Big Lots is actively involved in supporting the quality of education in the communities we serve," said Steve Fishman, chairman, CEO and president. "We need everyone to join us in supporting Lots2Give and helping its impact continue to grow."

Now through July 7, customers can help selected schools by donating $5 or $1 at participating Big Lots stores. Participating schools will receive 100% of the donations.

"The Lots2Give program allows us to support schools across the country that need it most," noted Rob Claxon, SVP of marketing. "With prize amounts totaling $120,000, we can make a big difference. Together, we can change a child’s learning experience $1 at a time."

Big Lots operates 1,495 Big Lots stores in the 48 contiguous United States and 79 Liquidation World and LW stores in Canada. Wholesale operations are conducted through Big Lots Wholesale, Consolidated International and Wisconsin Toy.

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Former Charming Shoppes EVP joins A&G Realty

BY CSA STAFF

MELVILLE, N.Y. — Retail real estate industry executive Jonathon Graub has joined A&G Realty Partners, a leading commercial real estate, advisory and investment group, as principal. Graub will advise A&G Realty’s retail clients on strategic growth opportunities and assist with their real estate operations.

Graub was most recently EVP of Charming Shoppes, a plus size clothing retail holding company whose divisions include Lane Bryant, Fashion Bug and Catherines Plus. He grew the chain from 1,000 to 2,300 stores. He was responsible for all facets of real estate, including developing and executing growth strategies, new store expansion, site selection, relocating sites, negotiating leases, managing construction, store design, eliminating underperforming locations, lowering occupancy costs and driving large acquisitions. In this role, he led the strategic acquisitions of Modern Woman, Catherines and Lane Bryant and was an integral part of the integration of these companies.

“We are thrilled to have Jon join our team. As our clients continue to operate in the ‘new normal’ that is today’s ever-changing retail real estate landscape, they look to us to provide expert and proven advice on every aspect of the real estate life cycle,” said Andy Graiser, co-president of A&G Realty Partners. “Jon is very well-respected in the retail and investor community and has been extremely successful in growing the Charming Shoppes chain. His experience will be vital to our clients which include several of the country’s leading retail brands.”

“Our business is built on the credibility, expertise and relationships that our team is able to bring to each client, no matter the situation. Jon’s hire underscores our commitment to providing our clients with the most experienced, connected industry-leaders and we are excited to welcome him aboard,” said Emilio Amendola, co-president of A&G Realty Partners.

Since the firm’s launch in July 2012, A&G has handled assignments for several of the country’s leading retail brands including Supervalu, Pier 1, Aldo, CVS, Sbarro, Fashion Bug, Learning Care Group, Design Within Reach, Loehmann’s, Oakley and Restoration Hardware. It specializes in real estate dispositions, lease restructurings, facilitating growth opportunities, valuations and acquisitions.

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