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Ann Inc. Q3 income and sales top projections

BY Dan Berthiaume

New York – Ann Inc. reported better-than-expected income and sales for the third quarter. The retailer Ann Inc. posted third-quarter earnings of $41.2 million, compared to $40.7 million in the year-earlier quarter.

Net sales grew 7% to $657.3 million from $612.5 million. Total same-store sales increased 3.7%. By brand, same-store sales inched up 0.6% at Ann Taylor and 5.6% at Loft. However, sales fell 6.9% in the Ann Taylor Factory channel.

"Ann Inc. delivered outstanding performance this quarter,” said Kay Krill, president and CEO. “Despite a challenging and highly promotional retail environment, we achieved a double-digit increase in earnings per share, excluding the effect of a one-time $0.08 benefit in the third quarter of last year. Our bottom-line growth reflected higher sales, including mid-single digit comparable sales growth, a solid gross margin rate, continued disciplined management of expenses, as well as the benefit of share repurchase activity.”

For the fiscal fourth quarter of 2013, Ann Inc. expects total net sales to be $640 million, reflecting a total company same-store sales increase in the mid-single digits. Ann Inc. expects fiscal 2013 total net sales to be $2.51 billion, reflecting a total company same-store sales increase in the low-to-mid-single digits.

The total store count at the end of the fiscal third quarter was 1,027, comprised of 276 Ann Taylor stores, 106 Ann Taylor Factory stores, 537 Loft stores, and 108 Loft Outlet stores.

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PetSmart benefits from continued growth in pet supply category

BY CSA STAFF

PetSmart’s third quarter results benefited from consumers who continue spending money on their pets despite a still-challenging consumer environment.

The company’s earnings per share jumped 17.3% to $0.88 from $0.75 in the third quarter of 2012. Net income totaled $92 million for the quarter, compared to $82 million in last year’s third quarter.

The company reported total sales for the third quarter of $1.7 billion, a 4% increase from the year-ago quarter. Comparable store sales grew 2.7%, including comparable transactions growth of 0.2%. Services sales, which are included in total sales, grew 5.2% to $184 million.

“Given the challenged consumer environment during the quarter, we are pleased with our results and level of execution,” said CEO David Lenhardt. “Our performance demonstrates the strength and stability of our business.”

For the fourth quarter, the company anticipates comparable-store sales growth of 3% to 3.5% and total sales growth of approximately 3%.

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Free Shipping Day: Warehouse Checklist for Success

BY CSA STAFF

By Maria Haggerty, president, Dotcom Distribution

More than 1,000 U.S. merchants will offer free shipping this Dec. 18 on all orders with guaranteed delivery by Christmas. Just six days before Christmas, free shipping day attracts troves of last-minute shoppers looking for a good deal and generated more than one billion dollars in online sales last year.

Free shipping day is a lucrative opportunity for retailers, but it’s not always smooth sailing, especially when dealing with complicated back-end logistics and warehouse management. There’s a great deal that goes on behind-the-scenes from the time a customer makes a transaction online until the package arrives at the doorstep.

Presentation Matters
As the last touch point in the customer experience, packaging and presentation plays a big role in post-purchase sentiment towards your brand and future loyalty. This presents a unique opportunity for retailers to win the hearts of new shoppers. But to transform first-time buyers into loyal customers year-round, you must provide an exceptional experience from start to finish.

Warehouse logistics and fulfillment preparedness can make or break retailers this holiday season. The best deliveries arrive on time, beautifully packaged and worthy of an Instagram post. However, poor packaging and late arrivals are prime targets for negative word of mouth – whether in person or across social media sites.

To give holiday shoppers a consistent, exceptional brand experience that translates to long-term increases in sales, make sure your warehouse, logistic and fulfillment operations are following a simple checklist for success.

Accurate Forecasting
Inaccurate forecasting is common and detrimental for warehouse processes, especially on peak days like free shipping day. When done properly, forecasting addresses a range of factors including scheduling, quality, staffing and delivery.

With just five short business days between free shipping day and Christmas, retailers are going to be facing an incredible time crunch. It will be critical to understand your daily processing capacity and transit time from your facility to the customer, which will play a significant role in determining the proper level of delivery service and ultimately your freight costs. For example, if your distribution facility is located on the east coast, you may need to leverage an expedited delivery method like three-day or two-day service for west coast orders. With ground service of four-five business days, you must have a clear plan in terms of how you manage outbound orders, processing those with the longest transit time first, or risk spending much more on freight than you may have budgeted. With freight being such a large expense, most retailers cannot afford to underestimate the impact of free shipping day on their holiday freight costs.

Effective forecasting models will identify expected order volumes on a daily basis. This allows you to schedule staff and ensure you have enough resources to meet demand. It may seem trivial, but running out of critical supplies like tape, scanners, carts, tows and anything else you need at each pack station can slow down processes and create bottlenecks that retailers may never recover from.

Increase Pick & Pack Station Efficiency
Warehouse pick and pack stations can’t automatically scale to accommodate huge spikes in order volume over the holidays. You must proactively find ways to improve efficiencies and increase capacity.

Adding another layer of complexity, demand for premium packaging, gift wrap and personalized messages spikes significantly in November and December. Since it would destroy your brand credibility to miss a delivery date (especially Christmas!), it’s crucial to lay the foundation so your warehouse can keep up with the added complexity and processes associated with gift packaging. Separate orders based on the type of packaging and any premium services required. Boxes should go to one station, wrapping paper to another, and personalized messaging at its own station.

Aside from gift packaging, identify other opportunities to pack orders through an alternative process and develop an optimized workflow for pick and pack stations. Consider reorganizing pack stations, creating mini assembly lines or other strategies such as “quick-pick” lines that support orders for only best-selling items.

Any opportunity to batch and pack orders more effectively will help reduce pressure and reliance on traditional pack stations. This will help your warehouse take advantage of process efficiencies and sufficiently manage a high volume of orders.

Hire and Train New Employees
One of the most pressing holiday challenges is finding skilled workers for your warehouse. Since you need to recruit, train, schedule and manage workers as cost-effectively as possible, ramp up hiring well before the holidays so you’re not scrambling to find employees when November rolls around. When you’re ready to hire your seasonal staff, ask for recommendations from your current workforce. This will help you find qualified candidates faster.

At Dotcom Distribution, we’ve found an effective onboarding process simplifies training and prepares new staff to be successful when they are out on their own on the warehouse floor. Train new hires then pair them with experienced warehouse staff for a half day before assigning them to their independent workstations. By matching them up with experienced staff, your new hires can learn processes and best practices firsthand, and have someone to go to when they have questions.

It’s important to treat seasonal employees the same way as your long-term staff. Set benchmarks and provide recognition for outstanding performance. Warehouse monitoring and performance incentives ensure the warehouse runs smoothly throughout the season. If things go well, you may need to hire some of your seasonal staff after the holidays to accommodate an uptick in long-term sales.

The holidays are always a busy time for retailers, but as the marketplace becomes increasingly competitive, it’s critical for brands to differentiate themselves by providing premium packaging and fulfillment. While this can be challenging for warehouses and logistics, especially on peak days like free shipping day, it’s worth it to take extra actions to maximize efficiencies and ensure consumers are receiving an outstanding customer experience every step of the way.

Maria Haggerty is president and founder of Dotcom Distribution. She can be reached at [email protected].


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