Ann Inc. renews Alliance Data credit card services
New York – Ann Inc. has signed a long-term renewal agreement with Alliance Data Systems Corp. to continue providing private label and co-branded credit card services. Alliance Data will continue to deliver marketing-driven private label and co-branded credit card programs that recognize and reward Ann Taylor and Loft card members.
Ann Taylor and Loft brands are marketed in approximately 1,025 stores across the U.S., Canada, and Puerto Rico through its Ann Taylor, Loft, Ann Taylor Factory and Loft Outlet stores, as well as globally online.
Report: Email remarketing boosts e-commerce conversions, revenues
Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.
Sixty percent e-commerce visitors will click on at least two pages before leaving without making a purchase. The most popular reason non-buying e-commerce visitors give for not making a purchase is they are not ready (52%). In addition, only 0.25% of first-time visitors make a purchase, but a little more than 2% of repeat visitors make a purchase, as do almost 19% of visitors who get as far as the online shopping cart.
The report finds that email remarketing to visitors who do not make a purchase is an effective means of driving return visits, which leads to the previously higher conversion rates, resulting in an average 5.4% lift in e-commerce revenues.
Office Depot recognized as top company for women’s business enterprises
Boca Raton, Fla. — Office Depot Inc. has been named to the 15th annual list of America’s Top Corporations for Women’s Business Enterprises (WBEs) by the Women’s Business Enterprise National Council (WBENC). This marks the 12th year that Office Depot has been named to the list.
Office Depot’s supply chain diversity program was created to give Historically Underutilized Businesses (HUBs) additional opportunities. Making HUB products readily available and top of mind for business customers is a core focus of to Office Depot’s supply chain diversity strategy. The company actively seeks out promising HUBs that are certified minority-, women-, disabled-, and veteran-owned to ensure equal opportunity in the supplier selection process.
Office Depot also created an annual HUB catalog for the office supplies industry in 2009, which features the company’s complete assortment of products sold by HUB vendors. Today, the catalog contains nearly 1,800 products offered by certified HUBs.
“We are pleased to be recognized by WBENC for breaking down barriers and proactively integrating Women’s Business Enterprises into Office Depot’s supply chain,” said Linda Boykin, VP of contract merchandising for Office Depot, Inc. “We are committed to actively conducting business with women-owned businesses that are WBENC-certified. It’s a win-win for women business owners, and it helps us to provide smart solutions for our customers who seek products and services sourced from diverse suppliers.”