SUPPLY CHAIN

Anna’s Linens extends contract with Transplace for third-party logistics

BY CSA STAFF

Dallas — Transplace, a provider of transportation management services and logistics technology, today announced the continuation of its relationship with Anna’s Linens through a full contract expansion. The value-priced home-furnishings retailer will continue to leverage Transplace’s managed services solution and logistics technology for all domestic transportation management activities.

Since 2008, Anna’s Linens has contracted Transplace to manage all inbound shipments to its distribution centers located in Texas, Calif., and North Carolina and South Carolina, as well as all outbound freight to its 271 stores, spanning 19 states. As a result of employing Transplace’s on-demand TMS, Anna’s Linens has successfully improved transportation processes and execution, which has increased freight visibility and cost savings, and improved efficiency across Anna’s Linens’ enterprise.

“We looked to Transplace to bring industry expertise and comprehensive logistics technology, and work collaboratively with Anna’s Linens to transform our supply chain,” said Miles Tedder, VP supply chain for Anna’s Linens. “Transplace’s experience in the retail industry and overall service offering has allowed Anna’s Linens to reduce its overall freight expense, consolidate and optimize inbound/outbound shipments, and streamline and enhance delivery processes and communication to our stores located throughout the country.”

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In the Pink selects Opterus for communications and store execution management

BY CSA STAFF

Toronto — Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.

With most of their stores located at remote resort communities in New England, In the Pink’s unique business model incorporates a short-selling season with extremely high peak weeks, and some are only open part of the year.

“Our resort stores are largely staffed with seasonal employees and the Opterus store communications platform is well suited to help us support them said Gordon Russell, CEO, In the Pink Stores, which is the nation’s largest Lilly Pulitzer Signature Store retailer. “We also plan on integrating Store Ops-Center with some of our other solutions, such as our POS/Inventory Control System, to take advantage of Opterus’ extensive web services.”

Store Ops-Center is an on-demand, web-based retail portal designed to communicate corporate policy, day-to-day objectives, tasks and handle issues between corporate office and store locations. It enables retailers to rapidly and accurately transfer information to the stores completely and more effectively helps them to make more informed strategic enterprise-wide decisions. Retailers can easily deploy the Software as a Service (SaaS) Opterus solution with minimal IT impact, while providing improved store operations efficiency immediately upon deployment.

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Loyalty programs missing the mark

BY CSA STAFF

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

Although three out of four Americans are members of at least one retail loyalty card program, 85% of those surveyed said that they haven’t heard a single word from a loyalty program since the day they signed up. Likewise, 81% say they don’t even know the benefits of the program or how/when they will receive rewards.

The majority of American consumers (62%) join retail loyalty programs so they can get discounts on the things they buy most, the survey noted, yet only 36% received a reward or promotion that made them come back to the store again, and 27% of consumers complain they have received a reward or promotion for something they would never buy.

More than 2-in-5 consumers (44%) said they have had a negative experience from a loyalty program.

“Loyalty programs have long been a logical way to leverage consumer satisfaction, but retailers are missing the mark when it comes to reaching out to consumers with information and offers that are relevant to them,” said Rob Seward, senior industry marketing manager at ACI Worldwide. “The end result is that memberships are becoming meaningless.”

The survey was conducted by Wakefield Research and interviewed 1,053 Americans ages 18 years and older.

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