OPERATIONS

Anthropologie and Cork Forest Conservation Alliance team up for Earth Day

BY CSA STAFF

Salem, Ore. — Anthropologie and the Cork Forest Conservation Alliance (CFCA) announced a joint initiative in all 153 Anthropologie stores in the United States and United Kingdom to increase awareness and promote the preservation of Mediterranean cork forests, one of the planet’s most important ecosystems.

The CFCA donated two million corks, which were distributed among the 153 stores to be fabricated into unique, design-rich window displays that support the preservation the of cork forests. The installation of the window displays were designed to coincide with the worldwide Earth Day event on April 22.

“We are honored that for the first time in Anthropologie’s history they have devoted window display space to a partner organization, philanthropic or otherwise,” CFCA executive director Patrick Spencer said. “Anthropologie’s customers tend to be creative, environmentally and socially responsible — it’s a great fit for us.”

Striped Shirt Cinema of Portland, Ore., will produce a short documentary showcasing the creative process and installation of the window displays. The three Anthropologie stores featured in the video are Rockefeller Center in New York City, Washington, D.C., and Portland, Ore.

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REAL ESTATE

Aaron’s partners with Buxton for expansion strategy

BY CSA STAFF

Fort Worth, Texas — Aaron’s has formed a partnership with Buxton, a customer analytics firm, to assist with the retailer’s market expansion and analytics strategy.

“Our partnership with Buxton gives Aaron’s the capability to define optimal custom territories and identify the trade areas and markets where expansion would be the most profitable for us,” said Josh Newman, senior director of real estate for Aaron’s, which operates 1,814company-owned and franchised stores in 48 states. “We are also focusing on our existing network of stores to understand how we can optimize those markets where we already have brand presence.”

As part of this alliance, Aaron’s joins a growing list of organizations utilizing Scout, a web-based site selection and management application developed by Buxton. Scout can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.

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News

Cardtronics names VP U.S. merchant sales

BY CSA STAFF

HOUSTON — Cardtronics, the world’s largest retail ATM owner, announced that Lucia Romanello Crater has joined Cardtronics as the company’s new VP U.S. merchant sales.

Crater has served on the National Association of Convenience Stores (NACS) "Supplier Board" since 1999 and presently serves as vice chair for the board. NACS is an international trade association representing more than 2,100 retail and 1,500 supplier company members. As Cardtronics’ new VP U.S. merchant sales, Crater is responsible for developing and implementing sales initiatives to maintain and grow the company’s retail client relationships across the United States.

Ms. Crater comes to Cardtronics from US Nutrition, a manufacturer of nutritional bars, where she worked for 9 years, including the last three as director of sales. Prior to US Nutrition, Crater served more than a decade as VP sales at GSP Marketing Technologies, helping convenience store retailers implement signage and database system best practices.

"Cardtronics’ merchant sales team immediately strengthens its channel expertise with the addition of Lucia Crater," said Tres Thompson, EVP U.S. ATM Services for Cardtronics. "Bringing to Cardtronics a proven track record of leveraging sales pipeline opportunities into new revenue drivers for a number of companies, Ms. Crater also has earned tremendous respect within the merchant marketplace. As evidenced by her leadership positions with NACS, Ms. Crater has earned the trust and cooperation of the retail and supplier communities. Those relationships clearly enhance Cardtronics’ position as a value-added service provider to both the convenience store and larger merchant communities."

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