MARKETING/SOCIAL MEDIA

Anti-Wal-Mart Commercial Airs Today

BY CSA STAFF

New York City, Organized criticism from Wake Up Wal-Mart hits the air waves today promoting the movie “Wal-Mart: The High Cost of Low Prices.” The union-funded group critical of Wal-Mart Stores launched today a national media effort that includes: a full-page ad in USA Today, Internet ads on 19 sites with more than 17 million readers, and a 30-second television commercial on CNN and CNBC. Wal-Mart describes the movie as ”a propaganda video.”

The Bentonville, Ark.-based retailer is touting the release of a separate DVD: “Why Wal-Mart Works: And Why That Drives Some People C-R-A-Z-Y”.

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Amazon, Drugstore.com Part Company

BY CSA STAFF

Seattle, It’s a classic case of “He said, she said.” Or, in this instance, “They said, they said.”

On-line retail pioneers Amazon.com and Drugstore.com, partners since 2000, have split. Drugstore.com has been paying to have its products carried prominently on Amazon’s site.

While Seattle-based Amazon implied it had initiated the breakup—by being the first to send out an announcement in the form of a press release—Drugstore.com CEO Dawn Lepore was quick to leap, telling investors on the company’s quarterly conference call yesterday afternoon that she was the one who made the phone call to Amazon to terminate the agreement.

Both had their reasons to part company. According to Amazon, which owns a 14% stake in Bellevue, Wash.-based Drugstore.com, its newly built relationships with major health-and-beauty brands such as Proctor & Gamble and Johnson & Johnson made its deal with Drugstore.com unnecessary. Drugstore.com, on the hand, said that the partnership represented a small and shrinking part of its business.

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Federated Names Two Board Members

BY CSA STAFF

Cincinnati, Joyce Roche and William Stiritz have been elected to the Federated Dept. Stores’ board of directors.

Roche is president and CEO of Girls, Inc., and Stiritz is the retired chairman and CEO of Ralston Purina Co. Both were directors of The May Dept. Stores Co. at the time of May’s merger with Federated.

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