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A&P to close 25 stores

BY CSA STAFF

MONTVALE, N.J. A&P announced that it will close 25 stores in five states as the company begins the implementation and execution phase of its comprehensive turnaround. The affected stores include locations in close proximity to other company stores, those facing real estate and cost issues, and underperforming non-core stores. The store closures are expected to be completed in the company’s fiscal third quarter.

A&P president and CEO Sam Martin said, “As part of our turnaround, we have initiated a detailed review of our store footprint and have decided to close these 25 locations. While this was a very difficult decision that will unfortunately impact some of our customers, partners, communities and employees, these actions are absolutely necessary to strengthen A&P’s operating foundation and improve our performance going forward. We will help our affected colleagues pursue other positions across the company should open positions be available.”

Martin continued, “We are moving forward aggressively to advance our turnaround and position A&P for a strong future. Even as we reduce our store base and drive efficiencies across our Company, A&P continues to remodel stores and take other important steps to enhance our customers’ experience across our store formats. To this end, we are set to re-open two newly remodeled stores in the coming month.”

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Babies’R’Us introduces exclusive line from LittleMissMatched

BY CSA STAFF

WAYNE, N.J. Toys”R”Us Inc. announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies”R”Us stores nationwide.

“LittleMissMatched is one of the most innovative kids’ brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies”R”Us,” said Karen Dodge, chief merchandising officer for Toys”R”Us. “This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies”R”Us stores.”

Ranging in price from $7.99 to $24.99, LittleMissMatched baby apparel and accessories feature a variety of styles, from classic prints to deco-modern patterns in fabrics such as baby-soft cotton, the company reported. The bedding and furniture line will feature safari-, monkey- and super-star themed designs as well as cribs, changing tables and dressers with interchangeable slats.

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Macy’s, Fox Consumer Products ink ‘Glee’-ful deal

BY CSA STAFF

CENTURY CITY, Calif. Twentieth Century Fox Consumer Products and Macy’s have announced the launch of their exclusive “Glee” apparel line.

The apparel line is manufactured by Awake Inc. amd features fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99 to $34.99. The line will be available at all Macy’s stores on Aug. 15.  

“In just a short period of time, ‘Glee’ has inspired millions of fans,” said Martine Reardon, EVP marketing for Macy’s.  “It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores. There’s something so refreshing about ‘Glee,’ and we are committed to channeling that into exclusive fashion merchandise that will impassion ‘Glee’ fans across the country.” 

According to the companies, the Glee apparel program will be supported through a multi-platform advertising campaign including key placement in Macy’s Back-to-School direct mail, e-mail and social networking.  Glee will also launch through the juniors section on Macy’s.com on Sept. 14 featuring the apparel along with Glee-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries and more, the companies reported. 

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