HOT CONCEPTS

Apartment 32, New York City

BY CSA STAFF

Apartment 32, a new retail concept from apparel and outerwear manufacturer Weatherproof, is designed to resemble a chic Manhattan apartment, one that invites shoppers to enjoy the comforts of a modern home. It’s also one that has an unusual “leave your Blackberry at the door” policy.

“We’re providing a great venue for people to visit, put their feet up, and enjoy face-to-face conversation,” said Freddie Stollmack, president of Weatherproof. “People can actually get to know each other without the help of an electronic device.”

The 2,000-sq.-ft. space is outfitted like a city apartment, with a couch, kitchen counter, suspended bicycle and other unexpected accents. In keeping with the residential theme, the sales associates are referred to as “residents” and the shoppers as “house guests” or “visitors.” And despite the no-talking on smartphones rule, guests can charge their phones, free of phone, while relaxing on a couch and sipping a cup of espresso and chatting with other shoppers.

In addition, the store is hosting a “date night” every Thursday night. While enjoying extended store hours, cocktails are served to “apartment guests;” and shopping is put on the “back burner.”

The store is geared towards a younger demographic. It stocks Weatherproof’s entire 32 Heat collection — different categories in active outerwear combined with a new process that retains and absorbs body heat.


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P.Lopez says:
Apr-20-2013 12:08 pm

chat random
Manhattan apartment, one that invites shoppers to enjoy the comforts of a modern home. It’s also one that has an unusual “leave your Blackberry at the door” policy. chat random

P.Lopez says:
Apr-20-2013 12:08 pm

Manhattan apartment, one that invites shoppers to enjoy the comforts of a modern home. It’s also one that has an unusual “leave your Blackberry at the door” policy. chat random

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Apr-04-2013 04:22 pm

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L.Jandayan says:
Mar-07-2013 10:47 am

Apartment as a business is a
Apartment as a business is a very good one. However, as a renter you know how much expensive you will really pay for that unit. What makes it more interesting is the rent to own business, I would really have to get one. - Aflac Assist LLC

L.Jandayan says:
Mar-07-2013 10:47 am

Apartment as a business is a very good one. However, as a renter you know how much expensive you will really pay for that unit. What makes it more interesting is the rent to own business, I would really have to get one. - Aflac Assist LLC

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Walmart looks to spark sales with free shipping on electronics

BY CSA STAFF

SAN BRUNO, Calif. — Walmart announced that it is offering free shipping on electronics more than $45 through Dec. 19 at Walmart.com.

“Our customers are stretched for time and dollars this season and we want to give them incredible shipping savings on the gifts they want most,” said Joel Anderson , president and CEO of Walmart.com. “With free shipping to home on electronics gifts at Walmart.com, along with our free shipping to more than 3,800 Walmart stores across the United States, we can save customers more time and money to help make Christmas even easier for their families.”

Items available for free shipping include the LG 42" LED 1080p HDTV for $549, HP Sweet Purple 15.6" Pavilion laptop for $428 and Nikon Coolpix S3100 14MP digital camera for $99.95.

Eligible items are shipped for free via standard shipping and delivered to customers’ doors within three to five business days after processing, Walmart said. Return shipping is also free, or customers can return online orders to a local Walmart store.

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NRF predicts bigger shopper turnout for Black Friday weekend

BY CSA STAFF

WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” said NRF President and CEO Matthew Shay. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”

According to NRF, shoppers plan to keep track of holiday sales and promotions in a variety of ways.Half (50.5%) said they will keep up with advertising circulars throughout the holiday season and nearly one-third (31.7%) said they will pay attention to retailers’ holiday commercials. Additionally, nearly one-quarter (23.1%) will seek out coupon websites like RetailMeNot.com and FatWallet.com, and 32.3% will specifically keep track of the email coupons they receive from retailers.

Consumers will also be using social media to find deals. The survey found 17.3% will monitor retailers’ Facebook pages and 11.3% will check out group buying sites like Groupon and LivingSocial. Of those who own tablet devices and who plan to shop for or research holiday items this year, one in five (21.3%) will seek out group buying sites and 31.2% will check out retailers’ Facebook pages.

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