OPERATIONS

Appeals court: J.C. Penny can sell unbranded Martha Stewart line

BY Marianne Wilson

New York — J.C. Penney Co. can continue to sell a line of Martha Stewart home goods it introduced last week under "JCP Everyday" brand pending the outcome of a trial with Macy’s, a New York appeals court ruled on Tuesday.

The court denied Macy’s request for a preliminary injunction blocking sale of the goods while a court battle continues over rights to the products.

The latest decision upholds an April 12 ruling by the judge in the trial, who refused to expand the block to include the "JCP Everyday" products.

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OPERATIONS

Sports Authority names RadioShack VP as chief marketing officer

BY Staff Writer

Englewood, Col. — The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.

Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.

In his new role at Sports Authority, Okimoto will be responsible for leading the strategic development and oversight of the company’s overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform.

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FINANCE

Report: Mother’s Day spending to be nearly flat

BY Alaric Dearment

Los Angeles — Mother’s Day spending will be nearly flat this year as more Americans return to work and have less spare time, according to a new report by market research firm IBISWorld.

The report forecast a 0.2% rise in purchases on Mother’s Day gifts this year over last year, for a total of $17.1 billion.

Growth is expected to be strongest in easy-to-purchase items like flowers and gift certificates, which will grow by 3.9% and 2.2%, to $2.6 billion and $1.8 billion, respectively. Greeting cards will see a 5.3% decline, from last year’s $750 million to $710 million this year, while housewares and gardening items will decline by 3.5%, from last year’s $690 million to $660 million this year.

But overall Mother’s Day spending growth this year represents a huge drop from last year, which saw a 6.5% increase over 2011 as more Americans had disposable per capita income. The decline in greeting cards is due to a shift among consumers to e-cards, email and social networks.

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