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Apple Opens Its Largest U.S. Store in Boston

BY CSA STAFF

Boston Apple Inc. unveiled its largest U.S. store on Wednesday, a glass-facade building sheathed in steel, according to a Reuters report.

The 20,000-sq.-ft. store, on Boston’s historic Boylston Street, features a ground floor with more than 100 Mac laptops and computers, a second level for iPod music players and iPhones, and a third entirely for service.

The location is Apple’s second-largest store globally after London’s Regent Street. The company is also preparing to expand internationally with a new store in Beijing this summer.

“Concierges” stand in orange shirts bearing the slogan “I know people.” This is a part of the changes made in recent weeks to identify roles played by employees with the color of their shirts, the report said.

A sales force of “specialists” wear aqua blue and technicians are each dubbed “genius” as they work the third floor wearing dark blue.

The Boston store, which opened on Thursday, also features a glass spiral staircase leading from the first floor to the third.

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The Nu-Era Group Announces Additions to Marketing Dept.

BY CSA STAFF

The Nu-Era Group has named Jen Chapman as director of marketing communications and Michael Taylor as marketing communications specialist.

A global retail fixture supply company, The Nu-Era Group serves clients ranging from independent retailers to larger chains such as Target, Kohl’s, J.C. Penney, Disney and Dillard’s. Based in St. Louis, Nu-Era recently revamped the department in an effort to reach new markets and maintain existing initiatives.

In her new role, Chapman will oversee daily operations of the department and also serves as creative director for the company. She most recently served as art director and marketing manager at Quilogy in St. Charles, Mo. She holds a master’s degree in arts management and leadership from Webster University and a bachelor’s degree in graphic design from Fontbonne University in St. Louis.

Taylor will oversee media relations, Web site management and a variety of marketing and public relations initiatives. Most recently serving as senior marketing writer for Parents as Teachers National Center in St. Louis, he holds a bachelor’s degree in communications from Southeast Missouri State University.

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Advance Auto Names Head of Commercial Sales

BY CSA STAFF

Roanoke, Va. Advance Auto Parts has announced that Donna Broome will join the company as senior VP of commercial sales, effective May 19. Broome will be responsible for leading the commercial sales force.

Most recently, Broome served as partner and chief sales officer at Dealer Tire.

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