MARKETING/SOCIAL MEDIA

Apple Unveils DVD Rentals Via iTunes

BY CSA STAFF

Apple CEO Steve Jobs on Tuesday announced that the company will offer movie rentals through its iTunes store. Apple cut deals with every major studio, including 20th Century Fox, Paramount, Sony, MGM and NBC Universal, to sell movies through the store.

Rentals are $3.99 for a new release and $2.99 for older films, or a dollar more for high-definition versions.

The movie rentals are now available in the United States and later this year internationally. Apple pledged to have 1,000 films available by the end of February, and films will come to iTunes 30 days after their DVD release.

Users will have 30 days to watch a film after renting it, and 24 hours to finish watching it after they have started.

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Bass joins Tractor Supply board of directors

BY CSA STAFF

BRENTWOOD, Tenn. Tractor Supply Company today announced that William Bass has been appointed to the company’s board of directors.

Bass co-founded and currently serves as ceo for Fair Indigo, a direct response men’s and women’s apparel retailer formed on the premise of “fair trade.” Prior to that, he held several management positions with Sears, Roebuck & Company and was responsible for leading the e- commerce initiatives for Sears Customer Direct and Lands’ End, where he grew landsend.com from $60 million in annual sales to more than $550 million.

Jim Wright, chairman, president and ceo, stated, “We are very pleased Bill is joining Tractor Supply’s board of directors. His extensive retail knowledge coupled with his proven success in both e-commerce and merchandising provides additional strength and broadens the expertise of our board. Additionally, Bill’s leadership experience and entrepreneurial spirit will be valuable assets to Tractor Supply as we continue to grow our business.”

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Nintendo names new Latin America head

BY CSA STAFF

REDMOND, Wash. Nintendo of America announced the appointment of Bill Van Zyll as director and general manager of Latin America, effective immediately.

Van Zyll heads Nintendo of America’s Latin America department, which is responsible for the creation, direction and implementation of short- and long-term sales, marketing, and operational strategies for Latin America.

Before joining Nintendo, Van Zyll was with Whirlpool for more than 15 years, where for the past four years he has served as director of finance for sales for the company’s North American region.

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