OPERATIONS

Applebee’s and Transaction Wireless team for Facebook app

BY Katherine Boccaccio

Las Vegas — Digital gift card solution-provider Transaction Wireless said Tuesday that Applebee’s expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.

The app is timed to launch in concert with the March Madness NCAA basketball series. Basketball fans visit the Applebee’s Facebook page and schedule a viewing party at any Applebee’s location to invite family and friends to attend.

The host and any attendees are prompted to purchase a digital gift card as part of the invite. As guests RSVP for a game-viewing event, they will be prompted to purchase a digital gift card that can be personalized with an image, text and audio message for the host, guests or anyone else.

“The personalized digital gift card component from Transaction Wireless gives everyone an added fun and unique way to share the game day spirit,” said Bridget Moen, director, gift cards, Applebee’s Services.

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OPERATIONS

Safeway announces management change in Seattle Division

BY Staff Writer

Pleasanton, Calif. — Safeway Inc. said Tuesday that Steve Frisby, president of its Portland division, will assume added responsibility for the company’s Seattle division.

Frisby replaces Greg Sparks, who is leaving to pursue another business opportunity.

Frisby joined Safeway in 1972 and progressed through the retail ranks in three of the company’s operating divisions. Following a brief assignment at corporate headquarters, he served as VP retail operations in Northern California and later in the Portland division. He was named president of Safeway’s Texas division in 2002 and Portland president in 2008.

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Zale appoints GM of Piercing Pagoda kiosk division

BY Staff Writer

Dallas — Zale Corp. said Tuesday that it has named Jamie Singleton as senior VP and general manager of Piercing Pagoda, effective March 27.

Singleton is charged with overall responsibility for the company’s kiosk business and will report to Theo Killion, CEO.

Singleton most recently served as senior VP business expansion at CPI Corp.

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