News

April expectations appear high

BY CSA STAFF

April sales are due out later this week, and, given steady improvements in Target’s financial results this year, it could be tough for the company to exceed escalating expectations regarding its performance. Same-store sales are officially forecast to decline in the range of low- to mid-single digits following a strong performance in March when a 10.3% increase was impacted by the early arrival of Easter, which caused virtually all seasonal sales related to the holiday to fall in March. However, it would appear investors are clearly anticipating good things from Target, as the company’s share price since the March results were released has trended upward and last week hit a 52-week high of $58.52.

Simply achieving planned results would surely be viewed as a disappointment by the market, and there were several wild cards in play during April that will influence results. For example, Target presented shoppers with an array of newness in the form of merchandising exclusives (Giada De Laurentiis, Eugenia Kim, Cynthia Vincent, Miss Jessie’s, Caldrea Essentials), and the risk is the company moved further and faster than shoppers are ready for resulting in weak demand. Another variable is whether Target was able to maintain momentum in customer traffic in the face of a massive promotional blitz undertaken by Walmart mid month when it launched a broad-based marketing campaign to support a price rollback initiative.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Toys’R’Us raises $4.5 million for children’s charity

BY CSA STAFF

WAYNE, N.J. On April 29, Toys”R”Us was joined by leaders from the toy and baby products industries to celebrate the silver anniversary of the Toys“R”Us Children’s Fund Gala in New York City. According to the company, the event raised nearly $4.5 million for the charity. The Gala’s 25th anniversary milestone event was hosted by Emmy and Tony Award-winning comedian Martin Short, and featured a performance by five-time GRAMMY award-winner Faith Hill.

Additionally, Gala attendees pledged nearly $140,000 to support the Special Olympics Young Athletes program.

“In 1985, our company first gathered friends from the toy and baby products industries with a simple goal of giving back to children who need help most.  Last night’s Toys“R”Us Children’s Fund Gala marked the 25th anniversary of what has become a beloved tradition in our industry and a celebration of how much we love kids,” said Jerry Storch, chairman and CEO of Toys“R”Us. “Thanks, in part, to the generosity of our business partners throughout the years, the Toys“R”Us Children’s Fund donates millions of dollars each year to programs that keep children safe and help them in times of need.” 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Kohl’s gets more green accolades

BY CSA STAFF

MENOMONEE FALLS, Wis. Kohl’s Department Stores announced that it has received the inaugural Gold Edison Green Award at the annual Edison Awards Gala held on April 29 in New York City. The Edison Awards, associated with the Thomas Edison Papers at Rutgers University, symbolize the persistence and excellence personified by Thomas Alva Edison. Kohl’s receipt of the Edison Green Award recognizes the company’s commitment to developing sustainable solutions and green business models in an effort to reduce the community’s carbon footprint.

“Kohl’s is honored to be recognized by its peers for our ongoing efforts to improve our shared environment,” said Ken Bonning, Kohl’s EVP store planning and logistics. “By engaging associates, partners and members of the community, Kohl’s continues to operate our business with a commitment to environmental responsibility. From partnering in green building pilot programs to supporting renewable energy initiatives, we’re focused on long-term solutions that help protect the Earth’s resources.”

The Edison Awards, a peer-review honor, are voted on by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), America’s top executives and academics. Edison Awards are judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...