Arby’s, Cosi and Bareburger adopt PunchTab’s cross-channel loyalty solution
Palo Alto, Calif. — PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.
Arby’s, Bareburger and Così are now engaging customers across digital channels — rallying Facebook fans to make social referrals, converting social media followers into email subscribers, encouraging email subscribers to engage socially — and also using PunchTab to convert in-store traffic to digital consumers and loyalty members by improving traditional in-store touch-points.
Bareburger, chose PunchTab to create a multi-channel loyalty program that allows the restaurant to reward guests’ actions online, in order to increase in-store activity. Through the new loyalty program, Bareburger will be able to reward customers and develop long-term relationships with people that love their food.
“Our customers are so passionate and vocal about our food that we wanted to reward them. They have helped us spread the word about Bareburger from day one — and we wanted to reward that loyalty,” said Euripides Pelekanos, CEO of Bareburger. “PunchTab offered us a flexible platform, which can adapt to our changing needs. It offers POS system integration, and we can layer in new social media channels as they become important to us. This allows us to meet our customers where they are and to reward their loyalty with real value.”
When fans want to sign up for the loyalty program, they’ll go to bareburger.com/friends and join through Facebook and Twitter links to begin getting rewarded. Users are incentivized along the way, receiving a side of fries or a small shake, when they sign up.
Also, printed displays highlighting the PunchTab program will be in every table caddy in every restaurant to introduce the new program. In order to prepare for launch, the company is training its front-of-house staff to handle the increased demand the program is expected to bring through the door.
FedEx gets ready for holiday push; expects Cyber Monday to be busiest day
New York — FedEx expects to transport more than 22 million shipments around the world on Cyber Monday, Dec. 2, which it anticipates will be its busiest day in company history. The 11% year-over-year increase will be driven by online retailers feeding the FedEx Ground and FedEx SmartPost networks.
During the busiest week of the year, Dec. 1 – 7, FedEx expects more than 85 million shipments to move through its global networks. This is a 13% increase compared to last year’s busiest week. In addition to e-commerce, retail inventory such as personal consumer electronics, apparel and luxury goods will drive this increase in FedEx holiday volumes.
“Our workforce of more than 300,000 team members worldwide is ready to deliver the holidays once again this year,” said Frederick W. Smith, chairman, president and CEO of FedEx. “FedEx’s vast global network coupled with our broad suite of shipping solutions enable us to meet our customers’ every need during this busy time of the year.”
FedEx is responding to the continued boom in online purchasing with several new tools and solutions, including:
- FedEx One Rate, a U.S.-based flat rate shipping option.
- FedEx Delivery Manager, a service which allows U.S. package recipients to customize home deliveries to fit their schedules.
FedEx expects to increase its workforce with tens of thousands of seasonal positions to help handle the surge in holiday shipments.
Shoppers Drug Mart and Beyond the Rack teaming up
Toronto — Shoppers Drug Mart is teaming up with Beyond the Rack, the online shopping club, to provide Shoppers Optimum members with exclusive deals on designer fashions and accessories.
Shoppers Optimum members are invited to join a new subscription-based retail website that offers exclusive savings and rewards on designer fashions and accessories. Those who register can receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.
"We are always looking for new ways to reward Shoppers Optimum members, and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," stated Mike Motz, executive VP and chief merchandising officer for Shoppers Drug Mart. "Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."
Optimum members who register for the new program via the Shoppers Drug Mart website will receive weekly emails with exclusive shopping offers on designer merchandise, including fashion, electronics, jewelry and more. With discounts of up to 80%, Optimum-Beyond the Rack members will rack up 10 Shoppers Optimum points for every dollar spent on the new website to be redeemed on purchases at Shoppers Drug Mart. These members-only deals will last for seven days as opposed to the usual 48-hour deals currently offered by Beyond the Rack. Optimum-Beyond the Rack members will have access to deals on designer brands for up to 80% off.