STORE SPACES

Armstrong names Target as 2012 ‘Flooring Recycler of the Year’

BY Marianne Wilson

New York — Armstrong World Industries names Target as its 2012 Flooring Recycler of the Year, an award that recognizes organizations that make significant environmental contributions by recycling VCT materials during demolition projects, resulting in waste reduction in landfill materials, transportation, and energy.

Target was recognized for its commitment to waste reduction as demonstrated by their efforts to reclaim over 1.2 million pounds of vinyl composition tile (VCT) from multiple stores throughout the United States in 2012. Target began implementing recycling of their vinyl composition tile (VCT) in 2011 under the Armstrong VCT Recycling Program. Most recently, Target recycled over 20,000 pounds of VCT from a store in Las Vegas.

Under the program, installed Armstrong VCT flooring is recycled in a closed-loop, post-consumer stream with reclaimed material incorporated into new flooring products. Since 2009, Armstrong has successfully reclaimed and recycled over four million pounds of post-consumer VCT, representing 2,000 tons of diverted landfill material. Armstrong has regional recycling facilities in California, Illinois, and Mississippi.

“The program’s value is realized by everyone involved, from the customers that remove and recycle VCT during renovations to the manufacturing plant that uses the reclaimed VCT in the creation of new flooring products,” said Amy Costello, Armstrong’s sustainability manager for commercial flooring. “The program has little, if any, adverse impact on demolition schedules, as the process requires the same removal time as traditional methods. Plus the program may be less costly than traditional dumpster, hauling, and landfill fees.”

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Carrefour strengthens business analytics with location intelligence

BY Staff Writer

REDLANDS, Calif. — Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.

The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.

"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour’s data centers," says Francis Riviere, geomarketing manager at Carrefour Group.

Galigeo’s Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:

• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising;
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images; and
• Information that can be geocoded on the fly.

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SDL’s cloud-based solution optimizes online shopping experience

BY CSA STAFF

MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.

SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.

More than 200 of global online brands and retailers rely on SDL Fredhopper to run their e-commerce shopping experience, including ASOS, Boulanger, Clarks, Conrad, Debenhams, Otto, Toys “R” Us, the Body Shop, Urban Outfitters and Vente-Privee.

SDL Fredhopper 7.5 gives marketers complete visual control over merchandizing, based on triggers, such as who the customer is, where they have come from and the time of year. The tool also simplifies search results, catalog navigation and store redirects using triggers that are adaptable to trends and customer needs, and monetize more aspects of the online store. Marketers can also use the tool to sell multiple brands without a conflict of interest.

“For brands and retailers to increase share of wallet and build customer loyalty in e-commerce, they must deliver an individualized and differentiated online shopping experience. That means creating a relevant and personalized e-commerce presence that quickly reacts to trends, customer needs and shopping behavior.” said Jan Jaap Kolleman, CEO of SDL content management technologies division. “SDL Fredhopper 7.5 is unique in its ability to offer e-commerce marketers a simple way to adapt and personalize the online shopping experience to any scenario, while keeping conversion rates high.”

SDL has more than 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries.

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