Art Van Furniture converting 31 Mattress World stores to Art Van PureSleep brand
Warren, Mich. — Art Van Furniture plans to convert 31 Mattress World locations in Michigan and Indianapolis to its signature Art Van PureSleep brand, which is known for its diagnostic system that determines the exact mattress and pillow best suited for each individual’s comfort.
The conversion, which will begin August 1st, will be completed by the end of 2013, and will result in a total of 76 Art Van PureSleep stores.
"It makes sense to put all of our efforts into further enhancing and growing Art Van PureSleep, which has become one of the most sought-after sleep science systems in the entire furniture industry." said Art Van Elslander, founder and chairman of Art Van Furniture
Specialty sleep stores are one of the fastest growing retail categories. Art Van Furniture originally acquired the Howell, Michigan-based Mattress World chain in May 2011.
Art Van Furniture is Michigan’s number one mattress retailer. The company carries all major mattress and bedding brands including Kluft, Sealy, Beautyrest, Sleep to Live, Stearns & Foster, Tempur-Pedic, King Koil, ComforPedic, and more. The PureSleep System fits guests to the right mattress, pillow and protector to deliver their best sleep ever – the deep restorative sleep that provides better energy, fewer body aches and pains and improved concentration. There are currently Art Van PureSleep departments inside all 35 Art Van Furniture stores and 10 free standing stores in Michigan and Ohio, with four more scheduled to open in Michigan in 2013. For more information, go to artvanpuresleep.com.
Report: Home buyer leaves Penney
New York — Paul Rutenis, the top buyer for J.C. Penney’s newly made-over home department, has left the company, according to a report by Citigroup.
According to Citigroup analyst Deborah Weinswig, the prices of many of the home items have reduced consumer demand.
In related news, Penney has decided not to renew its contracts with marketing consultants Sergio Zyman and Jeff Herbert, which expire this month, Weinseig noted.
American Eagle opens San Fran omni-channel development office
Pittsburgh – American Eagle is opening what it calls a “progressive technology” office in San Francisco. The almost 10,000-squ.-ft. office, located at 49 Stevenson Street, will offer a space for engineers, designers and digital marketing teams to work on American Eagle’s omni-channel initiatives.
“We are investing heavily in the top talent San Francisco and the Bay Area has to offer and recognize the strategic value of being close to our technology partners in the area,” said Joe Megibow, senior VP and GM of omni-channel e-commerce and head of the San Francisco office. “We try to put the customer at the center of everything we do, and are committed to leveraging best-in-class technology that provides our customers with a superior shopping experience now and in the years to come.”
The office, American Eagle’s first in San Francisco, will start with more than a dozen employees and hire as many as 100 more in the next 12 months.