Study: In-store shopping makes the grade this back-to-school season
Parents may be using mobile to look for deals this back-to-school season, but most purchases are happening in-store.
Sixty-eight percent (68%) of shoppers will make their back-to-school purchases in-store vs. 32% who would prefer to shop only online, according to the “2017 Back-to-School Sales Report,” from ChargeItSpot.
When it comes to finding back-to-school deals, 30% of shoppers planned to use mobile coupon apps as their main source for sales promotions. Others planned to use online deal sites (19%), newspapers/magazines (12%), retail newsletters/catalogs (9%), social media (8%), and radio/TV (5%).
“Back-to-school shopping is one of the busiest shopping seasons for retailers,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “With school supplies becoming more expensive and more high-tech, our findings show that parents are serious about finding the best deals.”
When asked how much they would likely spend on back-to-school shopping, most parents planned to spend between $100 and $300 and under $100 (both categories tied at 30%); 19% planned to spend between $300 and $500, 11% would spend between $500 and $700, only 6% planned to spend more than $1,000, and 5% planned to spend between $700 and $1,000.
Meanwhile, 42% said they would be shopping for one student, 30% said two students, 15% were shopping for three students, and 13% would shop for four or more students, data revealed.
Clothing will garner the most sales, with 58% of parents will be spending most of their money on apparel during back-to-school shopping this year. Only 16% said they would spend the most on traditional school supplies (pens, pencils, etc.), 16% will buy shoes.
Meanwhile, 10% are purchasing electronics — and merchandise runs the gamut. For example, 32% are in the market for computers/laptops, 15% are eyeing tablets, 13% will buy smartphones, 10% need calculators, and 7% will spend on accessories. One-fourth (25%) will not make any electronics purchases.
Hoping to get a jump on the deals — and crowds —28% planned to start shopping one month before school starts. Others started earlier in the summer (27%), and 24% would begin a few weeks before school starts. Another 24% would wait until a week before school starts (24%), and 9% will wait until after school starts.
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Two high-profile Walmart acquisitions will find a home on jet.com
A discount giant is using its newest acquisitions to connect with its millennial shoppers.
During an earnings call, Walmart revealed that it’s trendy, upscale Bonobos or ModCloth brands will soon be sold via jet.com. This move highlights how Walmart plans to leverage its Jet division to target the millennial shopper, according to Business Insider.
Unlike Walmart’s goal to appeal to most demographics, company spokesperson Randy Hargrove said in the report that "The Jet customer demographic —millennial, urban, higher income — aligns well with the demographics of ModCloth and Bonobos.”
They also align well with Jet’s other millennial-focused brands and lines, including La Croix seltzer, fresh produce, and ethical cleaning products.
The retailer added that Bonobos or ModCloth product will likely not see the inside of a Walmart store in the near future, the report said.
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