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ARTS releases Change4Charity standard; designed to aid retailers’ charity programs

BY Dan Berthiaume

Washington, D.C. — The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation, is releasing its Change4Charity Standard. If adopted by point-of-sale vendors and donation processors, the standard will lower costs for retailers and support greater participation in charity programs by smaller retailers and non-profits.

The goals for this standard are to support as many different types of selling systems as possible without increasing transaction times and to lower the integration costs for retailers, making it easier to adopt “Change4Charity” programs. ARTS estimates that more than $358 million was raised for nonprofits in 2012 from checkout charity campaigns.

“As more consumers move to electronic payments, the idea of dropping change into a donation jar at the register is fading,” said NRF VP of retail technologies Tom Litchford. “At the moment, the cost of integrating selling systems to separate charities is a barrier for smaller retail companies, and many smaller charities don’t have the resources to take advantage of electronic integrations. We are eager to push this out to retailers who want to make a difference in the communities they serve.”

In addition to solution providers, the Retail Orphan Initiative (ROI) and retail communities, ARTS worked with charity processors for their engagement and assistance.

The work team was chaired by Oracle’s David Dorf with contributions from global POS and loyalty solution providers and retailers. Other contributors were Cisco Systems, Cumulus Data Services, Demandware, Digital Donations, DonateWiseNow, Epicor, MicroStrategy, Mini Donations, PCMS Datafit, PricewaterhouseCoopers, SAP, Starmount and Toshiba Global Commerce Solutions.

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Shoe Carnival launching first national ad campaign

BY Marianne Wilson

Atlanta — Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

“Our aggressive expansion plans call for us to open 30 to 35 stores per year,” said Todd Beurman, senior VP of marketing at Shoe Carnival. “Couple that with our rapid e-commerce growth, and now is the time for us to employ an integrated, national advertising campaign to introduce the rest of America to the Shoe Carnival brand and to remind our existing customer base that there’s always something new for them to discover at Shoe Carnival."

In its first national campaign, “Boxed Surprise,” Shoe Carnival highlights its unexpected selection of brand name shoes and accessories at great prices, and the stores’ fun, inviting environment. “Home Runway,” the first in a series of national TV commercials for the campaign, celebrates the joy and anticipation of new shoes and shows that there’s a surprise in every shoebox at Shoe Carnival.”

“Home Runway” will run on national cable beginning April 6, and digital and social media will support these efforts.

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Transportation Insight introduces e-commerce logistics solutions

BY Dan Berthiaume

Hickory, N.C. –Third-party logistics (3PL) provider Transportation Insight is introducing a line of end-to-end e-commerce solutions. As a full-service 3PL providing domestic transportation, international logistics and warehousing services, Transportation Insight collaborates with e-commerce clients’ existing transportation departments.

The strategic partnership uses the best of the shipper’s historic practices and advanced third-party logistics processes to achieve cost reductions, improve supply chain visibility and enhance customer service.

Transportation Insight’s e-commerce solutions include:

• Co-managed logistics that allow shippers to retain control of their current carrier relationships while utilizing Transportation Insight’s logistics expertise and experience.

• Insight TMS: A cloud-based transportation management solution that offers total supply chain visibility so retailers know where their products are at all times and can ensure tighter delivery windows.

• Freight invoice audit and payment.

• Business intelligence: Comprehensive reporting solutions that help identify business trends and uncover opportunities for continuous improvement.

• Insight Fusion: A cloud-based portal that assimilates data from multiple disparate sources – including operational data, supply chain data and others – to deliver analytics on demand and enable companies to see all key performance metrics in one location at any time.

• Supply Chain analytics for advanced network modeling to optimize the supply chain network, lower costs and streamline operations.

"The new supply chain trend for retailers is rapidly becoming anytime, anywhere shopping, purchasing, delivery and returns, creating significant new demands on the retail supply chain," said Rick Brumett, Transportation Insight VP of client solutions. "Consumers want their orders at their homes by the next day, or they will order products from someone who can meet their delivery schedules. Transportation Insight will discuss the latest strategies and solutions for omni-channel excellence that reduce delivery costs and focus on meeting customer expectations regarding the delivery experience."

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