ECOMMERCE

Asda selects Manhattan Associates solution to manage e-commerce business

BY Mike Troy

New York – To help manage its rapidly growing e-commerce business, Walmart’s Asda division in the United Kingdom has selected multiple components of Manhattan Associates supply chain solutions portfolio known as Scope.

Asda Direct, the retailer’s general merchandise ecommerce operation, will deploy the supply chain solutions within several distribution centers across the United Kingdom and leverage the Manhattan Associates Supply Chain Process Platform.

“What we needed was a supply chain technology platform that would allow us to continue along the growth trajectory we’ve experienced in recent years,” said Paul Anastasiou, head of distribution for new business at Asda direct. “We also wanted a systems platform that would allow us to enhance the overall efficiency of our distribution processes and offer complete visibility of inventory throughout our operation. Finally we wanted a supply chain technology platform that could integrate with our core systems and support our growth and range expansion goals.”

Anastasiou said Asda chose Manhattan Associates because its systems met all of these requirements and the company’s people displayed an understanding of the Asda organization’s business challenges. The Manhattan technology will support a range of ordering and delivery options, which will extend as the deployment project progresses.

Asda Direct offers a wide range of general merchandise goods including electrical appliances, clothing, home furniture, toys, home entertainment products, garden and outdoor equipment and baby items. The business has experienced rapid growth in the four years since it was launched and further growth is expected in terms of sales and expansion of the product range, according to the company.

“While we will initially focus on deploying Manhattan’s Warehouse Management solution, the potential to implement additional, complementary, solutions from the Manhattan product suite, and what that gives us in terms of future flexibility and adaptability, was a big appeal to us,” said Rob Wilks, distribution systems manager.

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News

Alliance Data signs multi-year renewal agreement with Gordmans

BY Katherine Boccaccio

Dallas – Loyalty and marketing solution-provider Alliance Data Systems Corp. said Tuesday that it has signed a multi-year renewal agreement to continue providing the private label credit card program for Omaha-Neb.-based Gordmans Stores, which operates 78 stores in 46 markets across 18 states.

Additionally, Gordmans and Alliance Data have begun a full rollout of Alliance Data’s in-store, tablet-based mobile technology to drive account acquisition efforts following a successful pilot earlier in 2012.

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OPERATIONS

Maurices taps PlayNetwork as music agency of record

BY Staff Writer

Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.

As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.

“We are excited about continuing and strengthening our partnership with PlayNetwork,” said Lisa Bartlett, assistant VP marketing at Maurices. “They understand the Maurices brand and our consumers’ love of music. Working with PlayNetwork to evolve our Hometown Sound campaign into a series of ongoing music campaigns will be instrumental in creating an engaging and relevant experience for our customers.”

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