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ASDA Stores to launch mobile grocery delivery notification

BY CSA STAFF

Encinitas, Calif. — U.K. retailer ASDA Stores Ltd., a division of Wal-Mart, will roll out Single Touch Systems’ mobile-based Grocery Delivery Notification Program. It is Single Touch’s first business win outside the United States.”

“The goal of the Grocery Delivery Notification Program is to enhance customer satisfaction with ASDA’s home delivery service by assuring that customers are informed in a timely manner about the status of their delivery,” said James Orsini, CEO, Single Touch. “Customers receive notifications when groceries are set to be delivered. If the delivery is late, the customer will get an SMS notifying them of the delay and the revised delivery time. Notifications will be converted to voice for landline phone as well.”

With 536 locations, ASDA is the second-largest supermarket chain in the United Kingdom.

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CBRE report finds male shoppers driving online shopping in Europe

BY Marianne Wilson

London — Across Europe, it is men who are driving the charge into Internet shopping, according to a new study by CB Richard Ellis (CBRE). The report, released at the World Retail Congress in Berlin, finds that while women have driven in-store shopping, men shop nearly twice as often online as women (buying once every 2.5 weeks versus once a month).

Among the key findings:

  • Following established high levels of online sales for books, music and computer games, consumers are becoming increasingly confident when purchasing clothing and footwear online;
  • Young people are deterred by delivery charges and difficulties in returning items when buying online;
  • Despite technological developments, fears over security remain the biggest barrier to online shopping;
  • Connection speed and the retail website experience itself are no longer barriers to online shopping; and
  • Social media currently has little impact in the decision-making process when shopping online, while purchasing via mobile phones has yet to take off.

“Our research shows that the physical store and the Internet are not adversaries but complementary,” Peter Gold, head of cross border retail EMEA, CB Richard Ellis. “Across Europe, consumers are most comfortable blending the best of both worlds — the speed and convenience of an online purchase with the more broadly satisfying and social experience of a trip to the shops. In challenging economic times it is the multichannel proposition that improves customer choice and also provides the most dynamic solution for retailers.”

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Kohl’s opens 30 new stores, focuses on innovation

BY CSA STAFF

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has announced the grand opening of 30 new stores across 20 states. According to the company, these openings will create approximately 4,000 new jobs.

“We are pleased to be in a position to create thousands of jobs, as Kohl’s continues to focus on growing market share in a challenging economy,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We continue to bring customers innovative new stores where they can enjoy quality national and exclusive brands at exceptional values.”

The 30 new stores opened Wednesday in the following states: Alabama, California, Florida, Georgia, Idaho, Indiana, Iowa, Maryland, Massachusetts, Montana, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Wyoming. Kohl’s now operates 1,127 stores in 49 states. The company said it also invested in its current store base by adding innovative features and remodeling approximately 100 stores this year, an 18% increase from 2010.

In addition, all new stores opening this fall feature innovative store designs and new enhancements to increase comfort and convenience for shoppers, Kohl’s reported. Some of these features include updated check-out stations, upgraded fitting rooms throughout the store, including fitting room lounges in misses and juniors, a customer service area relocated to the front of the store in most locations, in-store e-commerce kiosks and electronic signage located throughout the store. To further drive growth, Kohl’s said it also remains focused on the successful small store concept, which offers greater real estate flexibility and provides a platform to open up more stores faster, while still offering the same quality exclusive and national brands, value and convenience that shoppers have enjoyed for years.

In keeping with its efforts to be a greener retailer, Kohl’s announced that 8 of the new stores have been built to LEED guidelines, a set of criteria which guide best practices for the design, construction and operation for high-performance green buildings.

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