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Asia-Pacific to overtake North America as e-commerce leader

BY CSA STAFF

Business-to-consumer e-commerce sales in 2012 grew 21.1% to top $1 trillion for the first time, according to new global estimates by research firm, eMarketer.

The firm predicts that 2013 will be even better, with e-commerce sales up18.3% to $1.298 trillion worldwide, on the strength of the Asia-Pacific market.

In North America, e-commerce sales were up13.9% in 2012 and are expected to reach $409.05 billion this year. This increase will be due to more consumers shifting to online shopping. ut despite strong growth, North America’s share of global sales will drop from 33.5% last year to 31.5% in 2013 as Asia-Pacific surges ahead, eMarketer said.

E-commerce sale in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global business-to-consumer e-commerce sales, the firm reported.

Other findings of the report include:

  • The United States will retain the largest share of worldwide b-to-c e-commerce spending,at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

  • China has the highest number of people who buy goods online in the world.

eMarketer analyzed more than 1,100 data sets from over 130 research sources—whose ecommerce figures are each tracked and evaluated by eMarketer based on their respective methodologies, definitions and historical accuracy—looking at more than 22 markets and six major regions, before forming its worldwide figures.

For the full report, click here.

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Kroger promotes perishables VP to head of Central division

BY CSA STAFF

CINCINNATI — Kroger has promoted Jeff Burt, formerly group VP perishables, merchandising and procurement, to president of the company’s Central division. Kroger’s Central Division operates 136 food stores primarily in Indiana and Illinois.

Mr. Burt, 50, has been group vice president of perishables merchandising and procurement since 2010. He succeeds Bob Moeder, who recently announced his plans to retire this spring.

"In his 27-year career with Kroger, Jeff has demonstrated strong leadership skills and a deep understanding of our business," said Rodney McMullen, president and chief operating officer of Kroger. "His enthusiasm, keen sense of the customer, and experience in merchandising and operations will be tremendous assets to the Central Division team."

Burt began his career with Kroger in 1986 as a management trainee. He has held a variety of leadership positions with the company in Cincinnati, Florida, Indianapolis and Seattle, including store manager, produce merchandiser and VP merchandising and operations. In 2004, he was named corporate vice president of deli/bakery merchandising and procurement, before being promoted to his most recent role in 2010.

The Kroger Central Division has 136 food stores, 114 pharmacies and 75 fuel centers operating under four banners; Kroger, Scott’s, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to three stores in Missouri, one in Michigan and one in Ohio.

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Beverage brand eyes growth with TEN extension

BY CSA STAFF

The Dr Pepper Snapple Group is looking to build on the success of last year’s introduction of Dr Pepper TEN by extending the low calorie franchise to its other leading brands.

Dr Pepper has introduced 7UP TEN, A&W TEN, Sunkist TEN, Canada Dry TEN and RC TEN. Each of the products is a 10 calorie version of the company’s five most popular soda brands. Dr Pepper made waves in the beverage world last year with the introduction of Dr Pepper 10 and its unique blend of caloric and non-caloric sweeteners. The product was introduced to appeal to males consumers age 25 to 39 who are regular soda drinkers. The company’s research showed they were interested in a lower calorie option that wasn’t branded as a diet drink. The launch of Dr Pepper TEN was successful and is enjoying strong trial and repeat purchase rates, according to the company. Likewise, the five new TEN products were tested throughout 2012 in several markets and have received a strong response, with 40% of sales incremental to the soft drink category.

"We truly believe we’ve hit the sweet spot with our TEN products, providing both a fully satisfying flavor and low calories," said Jim Trebilcock, EVP of marketing for Dr Pepper Snapple Group. "This new platform gives shoppers a great tasting experience and a reason to visit the soda aisle and enjoy the brands they love more often."

The five new TEN products were available selectively in January. A wider rollout is underway with the brand looking to activate consumers in March when it unveils a new ad campaign.

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