REAL ESTATE

Asics America opens store in Times Square featuring an authentic subway car

BY Marianne Wilson

IRVINE, Calif. – Asics American has opened a 4,000 sq.-ft. store in the heart of New York City’s Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location is the second Asics storefront in New York City as well as the largest in the United States.

One of the most intriguing elements of the space is the newly renovated "Subway car 8394," a retired MTA Subway car from the A line built in 1961. The store is designed to pay tribute to the city, and celebrates the inner athlete and competitor in each customer.

Built in 1961, the subway car was officially retired in 1993 after 32 years of service, but saw much more action in the years to come. It spent the last 10 years in Hollywood on the sets of such acclaimed films as Godzilla, Die Hard and Money Train. After traveling from set to set and then disappearing for several years, the subway car was discovered in 2014 in the Mojave Desert in California, and finally shipped to Burbank to start its restoration by a team of local film artisans. After six weeks of work, it was brought to the new store, where it will become a center of displays and activities.

"Times Square is an iconic symbol of New York City, and Asics is proud to expand our retail footprint with a store right in the center of all the action," said Kevin Wulff, Asics America Group president and CEO.

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REAL ESTATE

Famous faces wish Las Vegas a happy holiday season on Miracle Mile Shops’ strip-side LED screens

BY Katherine Boccaccio

Las Vegas – Through Dec. 31, Miracle Mile Shops at Planet Hollywood Resort & Casino is broadcasting a series of special holiday greetings from prominent Las Vegas personalities, headliners and show cast members on its LED screens at the heart of Las Vegas Boulevard.

Every half-hour from 10 a.m. to midnight, visitors walking along The Strip hear and see the unique greetings on the center’s two large LED screens. More than 20 different messages are shown throughout the month, including holiday greetings from Mayor Carolyn Goodman, cast of VEGAS! The Show, cast of Absinthe, host of VegasDeluxe.com Robin Leach, cast of Rock of Ages, UNLV Runnin’ Rebels,host of Bar Rescue Jon Taffer, Oscar Goodman and the cast of Cirque du Soleil, among many others.

Since 2009, Miracle Mile Shops has been broadcasting creative and exciting content on its LED screens, including E!’s coverage of the Academy Awards red carpet, 2012 London Olympics, 2012 presidential election on CNN and the inauguration of President Obama.

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News

Demand drives up Nike in Q2

BY CSA STAFF

Citing strong consumer demand for its products, Nike reported a big boost in revenue and profit for the second quarter.

“Our strong second quarter results once again demonstrate NIKE is a growth company,” said Mark Parker, president and CEO of NIKE Inc. “The power of our portfolio continues to unlock growth, as we keep a laser focus on our biggest opportunities. The breadth and depth of that portfolio has helped us consistently deliver strong results –- quarter after quarter, year after year.”

The company earned $655 million, or 74 cents per share, for the period that ended Nov. 30. That's up 23% from the $534 million, or 59 cents per share, earned last year. Revenue jumped 15% to $7.38 billion from $6.43 billion.

The company said profit got help from strong sales growth, improved margins and fewer outstanding shares. Nike also said that its worldwide futures orders, which are orders scheduled for delivery from December through April, rose 7%.

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