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ATG selected to revamp Talbots Web sites

BY CSA STAFF

CAMBRIDGE, Mass. ATG, a provider of e-commerce software and platform neutral optimization services, announced that Talbots has selected the ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill.

Using the catalog management and advanced searchandising features built into ATG’s e-commerce software, the marketing and merchandising teams at Talbots and J. Jill will be able to personalize and prioritize the display of search results within each site to feature appropriate products for each shopper, as well as target specific promotions and offers to ensure that only the most relevant content is presented to visitors of the new ATG-powered Web stores.

“Talbots is making an important commitment to its customers and to the future success of its business by strengthening its Web store with cutting-edge technology,” said Bill Zujewski, vice president of product marketing, ATG. “We are looking forward to growing a successful partnership and it is an honor to welcome the Talbots and J. Jill brands into the family of retail sites powered by ATG.”

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Tuesday Morning engages AT&T for telecommunications management

BY CSA STAFF

DALLAS Tuesday Morning and AT&T have entered into two three-year contract agreements, under which AT&T will provide long distance and broadband aggregation services for Tuesday Morning’s retail locations.

Through the AT&T BusinessDirect Portal, Tuesday Morning will be able to manage its long distance and broadband services. The portal provides a visual breakdown of each store’s and region’s usage of telecommunications services.

 

“In evaluating our broadband and voice services, we wanted to have better insight into what we were spending, and AT&T offered a solution that enabled us to do that,” said Stephen Heinmiller, senior vp and cio for Tuesday Morning. “By streamlining our telecommunications process across the company, we are now seeing where and how our Information Technology dollars are spent. This type of efficiency will help us analyze and optimize our cost structure.”

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Wal-Mart launches voter registration campaign

BY CSA STAFF

BENTONVILLE, Ark. Wal-Mart has launched a voter registration campaign that will feature public service announcements on its in-store television network later this month to encourage both shoppers and associates to register and vote in the November elections.

The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election. The PSAs will run in stores through Election Day.

The company has also launched a voter registration portal on its corporate Web site, www.walmartstores.com/vote, and feature posters with voter registration information at nearly 600 Sam’s Club U.S. locations.

 

“Pollsters have found that our core shoppers, Walmart women, are an influential demographic in the upcoming presidential election,” said Leslie Dach, Wal-Mart’s evp of corporate affairs and government relations. “Our voter registration campaign is designed to encourage millions of customers and associates to register and cast their vote.”

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