STORE SPACES

AT&T stores and office buildings switch to GE LED signage

BY CSA STAFF

New York City More than 6,500 AT&T office buildings and retail locations across the country have switched to an LED lighting system from General Electric.

The switch occurred as part of a redesign of the company’s logo, which necessitated the replacement of 7,000 channel letter signs.

With a switch to the energy-efficient, long-life GE Tetra LED lighting system, AT&T is expected to save more than 5.8 million kilowatt hours of electricity per year and eliminate 3,500 metric tons of carbon dioxide annually. It’s the equivalent of planting more than 950 acres of trees.

In total, for the AT&T effort, approximately 2.6 million GE LEDs replaced both the high-voltage, high-maintenance neon that is often used in small-building signs and less-efficient linear fluorescent lighting, which performs less favorably than LEDs in cold climates.

“We knew a switch to more efficient signage would be a sustainable business decision, both environmentally and financially,” said Shawn McKenzie, senior VP corporate real estate, AT&T Services. “We researched our options, analyzed the data and ultimately chose the GE system for its reliability, energy efficiency, environmental benefits and long-term value proposition. It also helped that GE is built to handle such large-scale efforts.”

AT&T recently announced plans to invest up to $565 million as part of a long-term strategy to deploy more than 15,000 alternative-fuel vehicles over the next 10 years. AT&T also has begun to use alternative energy sources such as wind and solar power.

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Bi-Lo names new merchandising, store ops execs

BY CSA STAFF

NEW YORK Bi-Lo has appointed Bill Nasshan to SVP merchandising and marketing, and Anthea Jones to SVP store operations.

Nasshan most recently served as SVP marketing and merchandising at Shaw’s Supermarkets. Prior to that he was SVP merchandising at Borders Books Music and Video and a category management consultant for The Partnering Group.

Jones has been VP, non-foods and pharmacy; regional VP; and director of customer Service at Bi-Lo. He began his career at Food Lion as a courtesy clerk.

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Blockbuster to sell netbooks at select stores

BY CSA STAFF

DALLAS Blockbuster continues to look for new ways to diversify its offerings. This time, the movie rental company is selling netbooks at 1,000 U.S. stores.

The retailer will offer the ARCHOS 10 netbook, a mini notebook that includes an embedded link to www.blockbuster.com .The netbook retails for $299.99 and weighs less than 2.8 pounds.

“Blockbuster strives to provide consumers with convenient access to media entertainment when and where they want it. Enhancing our consumer electronics offerings with an affordably priced netbook that allows customers to access our online rental, retail and download services, whether they’re at home or on the road, is a natural fit,” said Joanne DeLorenzo, VP product for Blockbuster Inc.

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