News

Australia’s General Pants installs interactive kiosks with Epicor Retail

BY Dan Berthiaume

Sydney, Australia – Australian apparel retailer General Pants is rolling out interactive kiosks fusing music, fashion and social media to create a shopping experience to guide, inform and entertain consumers via Apple iPad device displays. The launch is the result of more than six months of development to create an omni-channel platform that merges the online and offline shopping experience.

General Pants will initially install the kiosks in 10 stores across New South Wales, deploying to its additional 47 stores throughout Australia by February 2014. The kiosks leverage Epicor retail enterprise selling and warehouse management solutions, giving customers consistent access to in-stock products via seamless inventory look-ups for kiosk-to-customer shipments, as well as warehouse fulfillment from the e-commerce site. While interacting with the kiosk’s "Our Picks" features, the customer can select to purchase in-store or select to have the product shipped directly to their home via the kiosk. Epicor technology drives the omni-channel experience at the kiosks, enabling the unification of inventory and order management across all channels.

"There are plenty of buzz words going around, omni-channel, bricks and clicks, user experience, etc.,” said Craig King, CEO of General Pants. “Rather than fall into a category, we took a step back and focused on what our customers were doing. We asked ourselves what are we doing for them, how can we better communicate our stories and how do we enrich their experience? Our responses helped conceptualize the kiosks."

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OPERATIONS

B&N offers free holiday shipping, instant electronic gifts

BY Dan Berthiaume

New York – Barnes & Noble is offering free shipping on any Nook e-reader device purchased online by 11 a.m. ET on Dec.23, with delivery guaranteed by Dec. 24. In addition, Barnes & Noble loyalty members get free express shipping on orders placed online by Dec. 19 at 11 a.m. ET, with guaranteed delivery by Dec. 24.

For most other products offered on BN.com, customers can get free shipping on orders of $25 or more placed by Dec. 17, with guaranteed delivery by Dec. 24. And same day delivery service is available through Dec. 24 for deliveries to Manhattan addresses in New York City; orders placed online by 11 a.m. ET will be delivered by 7 p.m. on the same day.

In addition, customers can purchase a Nook book or Nook app online or in store and have it sent as a gift via email for instant access. Customers can add a message and choose the exact date and time of delivery. Instant email delivery is also available for electronic gift cards.

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MARKETING/SOCIAL MEDIA

Dunkin’ Donuts launches social photo contest

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram. Beginning Dec. 12 and continuing through Dec. 18, customers can submit their photos on Facebook, Twitter and Instagram using the special hashtag #HoliDDayFashions.

On Dec. 20, Dunkin’ Donuts will announce a total of five winners to receive a prize pack. No purchase is required.

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