Austrian jeweler to open in Manhattan
New York City PBS Real Estate announced that Austrian fashion jeweler Frey Wille has signed an agreement to open its first store in Manhattan.
With 70 jewelry boutiques located in major markets worldwide from Moscow to Hong Kong, this will represent Frey Wille’s second free-standing store in the United States. The 883-sq.-ft shop will offer a wide range of its internationally renowned artistic enamel jewelry. The store will also carry a selection of women’s and men’s fine accessories such as ties, cufflinks, scarves, belts, and pens.
Englewood Construction announces three Chicago-area projects
Chicago Englewood Construction has announced its role in three Chicago-area projects, including the beginning of its “open store” renovation of the Express store in Norridge, Ill.
Half of the 12,558-sq.-ft. Express will remain open to the public over the five-month renovation, said William Di Santo, president of the Schiller Park, Ill.-based firm. The store’s design is directed by Shremshock Architects of Westerville, Ohio.
Di Santo also announced the completion an approximately 4,000-sq.-ft. Noodles & Co. in River Forest, Ill. and gourmet cookie franchise Mrs. Fields in Orland Park Mall in Orland Park, Ill. Englewood Construction completed the Noodles & Co. build-out over three months with design directed by Fitch Architects of Scottsdale, Ariz. The Mrs. Fields’ build-out took one month to complete with architecture led by Smithfield, Utah-based ARCAD Design Studio.
American Eagle to open seven kids stores
Pittsburgh American Eagle Outfitters said it will open 77kids by american eagle stores this year, beginning in July. In addition, the brand is launching little77, a new line of clothing and accessories for babies zero to 18 months.
The first 77kids store will open in Pittsburgh at The Mall at Robinson on July 15. Other confirmed locations include Danbury Fair, Danbury, Conn.; Mall of America, Bloomington, Minn.; Cherry Hill Mall, Cherry Hill, N.J.; Carousel Center, Syracuse, N.Y., and Crabtree Valley Mall, Raleigh, N.C. The location of the seventh store is not yet confirmed.
As part of the store design, games will be projected onto the floor to entertain kids while parents shop. Additionally, each store will have two 77kids interactive touch screens. Using these screens, customers can see their reflection in a special mirror and interact with a make-believe world of animated characters, select key 77kids outfits, which will appear virtually on the user like a digital paper doll, and play DJ and eventually select music to be played in the store. They will also be able to pose for photos, which can be customized with personal messages and graffiti, then printed at the checkout area to take home or post in the store.
Each store will also feature a “Pick Yer Prize” Goodie Bar from which kids can select from an array of fun prizes and candy.
“Designing the 77kids store experience has been a labor of love for our entire team,” said Betsy Schumacher, chief merchandising officer, 77kids by american eagle. “We are striving to create an environment that showcases our ‘kid cool’ assortment, while also offering an interactive, entertaining shopping experience unlike anything else.”