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Authentic Brands Group completes purchase of Frederick’s of Hollywood

BY CSA STAFF

New York — Authentic Brands Group LLC (ABG) , whose brands include Jones New York and Juicy Couture, has closed on its purchase of Frederick's of Hollywood Group for an undisclosed sum. Previous reports indicated the acquisition agreement, announced in April 2015, was for $22.5 million.

ABG's strategic focus for Frederick's ofHollywoodwill be to launch a new brand vision, expand product categories and drive distribution across department stores and specialty retailers in key markets includingNorth America,Europe,Asia,South Americaand Latin America.

In 2014, Frederick’s was taken private by a unit of New York-based Harbinger Group Inc., which wrote off $60.2 million in goodwill impairment related to Frederick’s in a February regulatory filing. Frederick's filed Chapter 11 in April after earlier closing all of its 94 remaining stores.

"Frederick's ofHollywoodsupports our strategic focus of diversifying the portfolio and strengthens ABG's position in the intimates apparel category," saidJamie Salter, chairman and CEO, ABG. "Born during the 1940's pinup era, Frederick's is a legendary women's brand that we are excited to welcome to the ABG brand family.

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Domino’s enables order by text

BY Dan Berthiaume

Ann Arbor, Mich. —Some people love pizza so much they get emotional about it. Now Domino’s Pizza is letting them express those emotions by placing preset delivery orders via pizza text emoji.

Customers who opt into Domino’s new mobile text ordering service and add their mobile number to their online “pizza profile” can also reorder their established Easy Order by texting the phrase “Easy Order.”

Domino’s text ordering service joins its suite of AnyWare ordering applications. Other leading-edge channels for placing delivery orders with Domino’s include Twitter, Samsung Smart TV, Pebble smartwatch app, Android Wear smartwatch app, the Ford Sync AppLinkvoice-activated smartphone system and proprietary Dom voice ordering system.

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Panera unveils omnichannel ad campaign

BY Dan Berthiaume

St. Louis —Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

The campaign's anthem spot will also appear on digital video platforms and in movie theaters this summer. Consumers will be able to interact with campaign content via social media and MyPanera, and the campaign will also be featured on the Panera website.

As part of its promotional efforts, Panera is opening its pantry to the public on Wednesday, June 17 at its Wooster Street store in New York. Panera's culinary, baking and nutrition teams will be on-hand to talk about Panera’s menu, while sampling 'clean' summer salads and sprouted grain rolls.

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