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AutoTrader using IBM Smarter Commerce to accelerate online marketplace

BY Staff Writer

Armonk, N.Y. — IBM announced that AutoTrader.com, a leading online automotive marketplace, is using IBM technology for Smarter Commerce as part of its electronic sales order system to simplify and accelerate the ordering experience for its dealer and manufacturer customers.

IBM’s Smarter Commerce initiative is designed to help companies bring new levels of automation to marketing, sales and fulfillment to support a customer-centered approach to commerce. The software makes it easier and faster for AutoTrader’s clients – auto dealers and manufacturers – to promote their vehicles to consumers. It enables these clients to improve how they sell their cars through AutoTrader.com by simplifying the process to select promotions and configure, capture and complete orders for AutoTrader’s advertising programs.

“Providing access to leading-edge applications of information and technology are core to providing the best online automotive shopping experience,” said Gib Finley, director, business applications, at AutoTrader.com. “IBM delivered innovative ordering technology that make it as easy as possible for our clients to do business with us.”

AutoTrader.com is using IBM’s Sterling Commerce Configure, Price, Quote software to simplify the configuration and capture of orders for its advertising solutions. The software integrates easily with AutoTrader.com home-grown applications to provide customers with easier, more efficient ways of ordering cars online. It also helps the dealership select the best package to most effectively reach its prospective customers through context-sensitive capabilities.

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Urban Outfitters announces executive changes across its brands

BY Marianne Wilson

Philadelphia — Urban Outfitters Inc. announced a series of management changes across all its brands, including naming David W. McCreight to the new position of CEO, Anthropologie Group, effective Nov. 15.

McCreight, 48, most recently served as president of Under Armour, from 2008 until 2010. Prior to that, he was president of Lands’ End from 2005 to 2008.

In other changes, Wendy Wurtzburger, who had been Anthropologie’s co-president, will continue to serve as chief merchandising and design officer. Wendy McDevitt, who had been the other co-president, was named president of Terrain, the company’s home and outdoor products brand.

Urban Outfitters also said Charles Kessler is returning to the company as chief merchandising officer of the Urban Outfitters brand. After spending 16 years at the company, Kessler left in 2010 to join Coach Inc.

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Sears Canada announces Wish Book iPad app

BY Staff Writer

Toronto — Sears Canada announced the debut of a Wish Book application for iPad, allowing thousands of items to be viewed, added to Wish Lists or purchased with the tap of the finger on the iPad.

The application also includes a built-in gift list organizer to manage holiday gift giving and shopping.

Sears Wish Book iPad application is available for download via the Apple iTunes App Store.

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J.More says:
Apr-15-2013 04:04 pm

Wish Book application is a great iPad app and contains great features.It is one of the high in demand today. mobile phone spy

J.More says:
Apr-15-2013 04:04 pm

Wish Book application is a great iPad app and contains great features.It is one of the high in demand today. mobile phone spy

M.Krish says:
Oct-23-2012 03:05 pm

Read the platform's information and suggestions on pricing your cell phone app, and price accordingly. The price you choose, based on the quality and worth of your app, will greatly influence how financially beneficial the app will become for you. Thanks a lot. mobile app development

M.Krish says:
Oct-23-2012 03:05 pm

Read the platform's information and suggestions on pricing your cell phone app, and price accordingly. The price you choose, based on the quality and worth of your app, will greatly influence how financially beneficial the app will become for you. Thanks a lot. mobile app development

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