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AutoZone Names Agency

BY CSA STAFF

Memphis, Tenn. AutoZone, Inc. has awarded advertising agency, Sponge, the title of Agency of Record. The assignment will include television, radio and interactive media and is the first such relationship for AutoZone in its nearly 30-year history.

In addition to developing advertising for AutoZone’s 4,000-plus stores around the country, Sponge will also handle the company’s Duralast brand.

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Generate names senior vp of integrated sales

BY CSA STAFF

LOS ANGELES Generate, a next-generation entertainment studio that produces premium content targeted at young audiences across all media platforms, announced that Peggy Mansfield has joined the company as senior vp of integrated sales.

In her new role, Mansfield will be responsible for initiating marketing partnerships, soliciting sponsorships and negotiating deals related to development projects, online, television and mobile productions, and live events for Generate.

Mansfield was most recently the associate publisher at Entertainment Weekly responsible for overseeing all aspects of sales development, marketing, events, promotions, research and creative services for the brand’s print and online properties.

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Blockbuster.com to accept PayPal payments

BY CSA STAFF

DALLAS Blockbuster announced that it is now accepting PayPal as a means of making purchases on blockbuster.com and as such is offering PayPal customers $10 cash back for signing up for a new online rental subscription at blockbuster.com through August 31.

Initially, blockbuster.com customers will be able to use PayPal as a payment method for their online movie rental subscriptions, but eventually, they will be able to use PayPal as a payment option for all their other transactions on the site, including purchases of new and previously viewed DVDs, BLOCKBUSTER GiftCards and blockbuster.com gift subscriptions. PayPal will also be a payment option for customers who want to rent or purchase digital movies through blockbuster.com’s movie downloading service, which will be available later this summer.

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