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Avril Lavigne joins Safeway disability support campaign

BY CSA STAFF

PLESANTON, Calif. — Safeway has partnered with singer/songwriter Avril Lavigne for a new, exclusive video to support its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

"We are honored to be working with Avril Lavigne to build even more excitement for our disabilities campaign and give our customers something unique as a thank you for their support – exclusive access to go behind the scenes with Avril," said Larree Renda, Safeway EVP and chair of the Safeway Foundation.

When customers enter any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick’s or Carrs store through April 30, they should look for the "Behind the Scenes with Avril Lavigne" signs near each store’s entrance, grab a tear-card from the sign and bring it to the register to make a $5 donation at checkout to support services for children and adults living with disabilities. Those customers will be given a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular songs.

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HSN done ‘Chasing Fireflies,’ acquires lifestyle brand

BY CSA STAFF

ST. PETERSBURG, Fla. — HSN has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.

The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.

“We are excited about the opportunity to partner with the innovative team at Chasing Fireflies as we build and diversify our interactive, direct to consumer portfolio of content driven lifestyle businesses,” said Mindy Grossman, CEO. “This acquisition will leverage Cornerstone’s strong infrastructure, customer file and digital platform to drive additional growth for the brand.”

Chasing Fireflies will maintain its Seattle headquarters offices and continue to be run by its current team.

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Banana Republic, Google Offers, Starbucks together on jobs program

BY CSA STAFF

SEATTLE — Banana Republic and Google Offers, a coupon incentive program, are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

Google’s and Banana’s support value will be as high as $4 million. The fund already has raised more than $7.5 million and, with the two additions, about $80 in lending would be supported, enough to create or sustain more than 3,800 jobs, Starbucks said in a statement.

“We thank Google Offers and Banana Republic for their leadership and support of this job creation program that is already helping thousands of Americans get back to work during a time of continued high unemployment,” said Starbucks chairman, president and CEO Howard Schultz.

Starbucks and OFN teamed up to launch Create Jobs for USA last November to help address the jobs crisis. Contributions to the Create Jobs for USA program are pooled and awarded as loans to help create and sustain jobs in underserved communities throughout the country.

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