MARKETING/SOCIAL MEDIA

AWG teams with You Technology for loyalty marketing

BY CSA STAFF

Kansas City, Kan. Associated Wholesale Grocers said Monday that it has partnered with San Francisco-based marketing company You Technology to offer AWG members new loyalty-marketing and paperless-coupon programs, according to a report by Supermarket News.

AWG member stores that leverage the full You Technology marketing platform could benefit from point-of-sale integration to power loyalty programs, paperless coupon solutions, promotion support and richer shopper behavioral analysis, according to You.

AWG is a retailer-owned wholesale grocer servicing more than 1,900 stores in 23 states.

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Same story, different month

BY CSA STAFF

Delinquency trends within Target’s portfolio of credit card receivables continued to show improvement in June. The percentage of accounts 60 days past due sank to 4.9% in June, the lowest level so far this year and a sharp improvement from the 5.2% seen in May. The percentage of accounts 60 days past due is approaching levels not seen since the summer of 2008. Also showing improvement are the number of accounts 90 days past due. Roughly 3.6% of accounts are 90 days past, down from 3.7% in May and 4.5% at the beginning of the fiscal year.

 

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No wonder traffic is up

BY CSA STAFF

Target was the top-ranked retailer during the first half of 2010 in terms promotional advertising pages, according to Kantar Media, with roughly 1.3 billion pages. That figures represents a 67% increase from the first six months of 2009 when the company also was the top-ranked retailer in terms of promotional pages. Following Target in the ranking of promotional pages were Dollar General, Walgreens, PetSmart, Family Dollar, CVS, Kroger, Petco, Publix and Ralphs.

The promotional data was part of a study in which Kantar examined free standing insert (FSI) trends during the first six months of the year and discovered a 10.1% increase.

 

“In addition to Target’s expanded use of cooperative FSI coupon vehicles to support their retailer promotion activity, other leading retailer are expanding their use of retail promotion events, especially with the food, drug, value and pet specialty channels,” said Mark Nesbitt, president of Kantar Media Intelligence. “One of the trends observed in response to the declining economy was consolidation of retail shopping trips within the super center format. The increase used of retail promotional events wtih cooperative FSI coupon vehicles may be an effective retail response to company the consolidation of trips.”  

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