MARKETING/SOCIAL MEDIA

Babies ‘R’ Us offers breastfeeding services

BY Dan Berthiaume

Wayne, N.J. – Babies “R” Us has introduced a comprehensive series of services and solutions designed to help new and expectant parents with newborn feeding. The company has partnered with Medela, a manufacturer of breast pumps and postnatal supplies, to provide the Medela Breast Pump Rental Service to parents nationwide.

Now, customers visiting any Babies “R” Us store across the country can work with a store associate to rent the Medela Hospital-Grade Symphony Double Electric Breast Pump for 30, 60 or 90 days. The program remains flexible, with the opportunity to extend a rental after 30 days. Babies “R” Us is also introducing its Breast Pump Solutions Program. Through this program, Babies “R” Us will provide expectant parents an easy-to-use resource to find a breast pump available through their health plan and have it shipped directly to their home.

On Aug. 9, Babies “R” Us stores nationwide will celebrate Breastfeeding Awareness Month with a "Happy Bonding" event, providing new and expectant moms the opportunity to receive useful information, product giveaways and meet others who are at the same stage of parenthood. Certified event experts, as well as lactation consultants at select stores, will help answer questions about newborn feeding, facilitate discussions about breast pump rentals, and assist guests in navigating the new ACA policies and the options available to them.

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News

Accesso releases new Passport e-commerce solution

BY Dan Berthiaume

Orlando, Fla. – Accesso Technology Group plc has released the latest Accesso Passport e-commerce solution. The latest version provides the ability to leverage Accesso’s features across any device.

This complete update offers a fully responsive design which seamlessly adapts to the various screen sizes of desktop, tablet and mobile devices, as well as the ability for customers to scan their admission tickets directly from their smartphone. Along with the all-new user experience, a variety of additional enhancements have been made including support for a wide range of payment methods, advanced fraud protection, and integrated analytics.

Upgrades also specifically address enhanced security features to prevent fraud, identify transaction trends and support localization by providing a wide array of currencies.

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OPERATIONS

Report: Amazon expands in-home services pilot

BY Dan Berthiaume

Seattle – Amazon.com is reportedly expanding a pilot of in-home installation and repair services from Seattle to markets including New York and Los Angeles. According to Reuters, Amazon has been running the pilot in Seattle since mid-2012.

Amazon offers online recommendations for services that relate to customer purchases. The retailer partners with local service providers and takes a roughly 20% share of the proceeds, while offering customers a full guarantee. Services include installing toilets and car speakers. Service providers must carry between $1 million and $2 million of liability insurance, respond to customer requests within 24 hours, and submit to annual background checks. Amazon reportedly wants to build the pilot into a full online services marketplace.

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