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Babies ‘R’ Us in partnership with TheBump.com

BY Marianne Wilson

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies "R" Us registrants’ lists and buy them a gift. The partnership will continue to evolve and develop over time.

"When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies "R" Us and The Bump throughout their journey to motherhood," said Peter Reiner, senior VP, marketing, Toys "R" Us, U.S. "Through this partnership, we are pleased to extend the reach of our Babies "R" Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."

The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.

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Kohl’s implements Checkpoint’s RFID solutions in select departments

BY Marianne Wilson

New York — Checkpoint Systems announced that Kohl’s Department Stores has deployed Checkpoint’s RFID solutions across select departments in its stores.

“RFID will further enhance our customers’ shopping experience by providing improved operational visibility, enabling us to more efficiently identify items which need to be replenished on the sales floor,” said Ken Bonning, senior executive VP, Kohl’s Department Stores.

Kohl’s began piloting RFID in spring 2013 across 25 stores. The company’s RFID deployment is focused on a large number of strategic apparel departments including footwear, denim and men’s basics.

Kohl’s deployed Checkpoint’s merchandising visibility enterprise software centrally in Kohl’s data center, handheld RFID readers to perform regular in-store inventory counts, RFID printers and handheld readers for tagging at distribution centers and Checkpoint’s RFID tags and labels for initial store tagging, tagging at distribution centers and source tagging.

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Usablenet U-campaign enables brands to drive real-time mobile marketing

BY Staff Writer

New York — Usablenet, a leader in mobile and multichannel technology, has introduced U-Campaign, a new element of its U-Experience platform at allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.

With U-Campaign, marketers can run multiple mobile campaigns in real-time without the need for developer or third-party resources. The mobile version of Usablenet.com also represents a good example of U-Campaign in practice. The landing pages on Usablenet’s mobile web experience are all elements of the desktop website that have been integrated into the mobile environment via U-Campaign.

“Today’s consumers have more options for connecting with brands than ever before, and mobile is fast becoming their preferred touch point,” said Carin van Vuuren, chief marketing officer, Usablenet. “These changing consumer behaviors make it critical for brands to meaningfully engage consumers on mobile whenever and wherever the customer chooses. With U-Campaign, marketers are now able to maximize the impact of mobile marketing to enhance customer engagement and make a direct impact on revenue

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