REAL ESTATE

Baccarat to open New York City flagship in May

BY Staff Writer

New York — Baccarat is set to unveil their newest flagship store in New York City in May 2013 ahead of the iconic brand’s upcoming 250th anniversary.

Located at 635 Madison Avenue at 60th Street, the 2,800-sq.-ft. store — designed by Rafael de Cardenas — will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewelry to reflect the richness of the Baccarat lifestyle and the brand’s commitment to innovation and excellence.

The contemporary design exudes a crisp elegance through a blend of rich woods and dark stones. The entryway’s faceted surfaces reflect the brand’s iconic sparkling chandeliers. Adjacent spaces, wrapped in warm fabrics, create intimate environments for product interaction.

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REAL ESTATE

Macy’s Herald Square unveils new, high-tech shoe floor

BY Marianne Wilson

New York — Macy’s has unveiled the redesigned shoe department of its Herald Square flagship in New York City. Described as the “world’s largest shoe floor,” the 63,000-sq.-ft. space features more than 250,000 pair of women’s shoes in an upscale environment.

The new space is an integral component of the multi-year, $400 million renovation of Macy’s Herald Square. It has the intimate feel of a boutique shopping experience with specially designed LED lighting and custom architectural details unique to the signature style of each brand.

State-of-the-art mobile scanning devices (274 in all) provide detailed product information, enabling sales associates to determine the availability of a given size and style instantaneously. Some 21 LCD monitors and four LED screens add dramatic impact throughout the shoe floor.

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Apr-10-2013 10:54 am

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REAL ESTATE

Victoria’s Secret takes the wraps off redesigned NYC flagship

BY Marianne Wilson

New York — Victoria’s Secret has reopened its New York flagship with a re-design that embodies the brand’s sexy, sophisticated and glamorous spirit with a nod to its heritage. Click here to see photos.

The three-floor, 8,000-sq.-ft. store, located in Herald Square, features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals, which highlights the 14-ft. high focal wall showing iconic Victoria’s Secret Angels images. Every floor features video screens playing the Victoria’s Secret Fashion Show, recent TV spots, and Supermodel footage.

It also includes the brand’s first-ever perfumery, with European-inspired kiosks that include the company’s full line of fragrances. The lower level of the store showcases Victoria’s Secret PINK collection.
The store’s plush fitting rooms feature call buttons for immediate assistance and the beauty room has interactive videos to help customers get their best look and choose their favorite fragrances.

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