STORE SPACES

Bailey Brand Consulting designs new brand identity for Liz Claiborne, now Fifth and Pacific Cos.

BY Staff Writer

Philadelphia — Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies. The new name and corporate logos will be effective on or about May 15.

The new Fifth and Pacific Companies brand identity reflects the company’s focus on its lifestyle brands of Kate Spade New York, Juicy Couture and Lucky Brand. The identity graphically portrays a street sign, reflecting the symbolic intersection of the brand’s New York and Southern California fashion houses. The color scheme supports the East Coast and West Coast influences.

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STORE SPACES

California awards Stater Bros. for green business practices

BY Katherine Boccaccio

San Bernardino, Calif. — West Coast grocery chain Stater Bros. said Wednesday it has been awarded the 2011 Waste Reduction Award – its second consecutive – from the state of California, in recognition for its aggressive focus on recycling.

The California Department of Resources Recycling and Recovery Waste Reduction Awards Program honored Stater Bros. for eliminating eliminated 125,780,911 lbs. of waste from landfills in 2011.

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STORE SPACES

Holiday Deadline Extension: Retail Store of the Year Design Competition

BY Marianne Wilson

New York City – Due to the holiday rush, Chain Store Age extended the deadline for its 30th annual Retail Store of the Year Design Competition until Tuesday, Jan. 3, 2012. IF YOU NEED AN ADDITIONAL FEW DAYS, please email Marianne Wilson at [email protected].

Eligible projects are those completed between November 2010 and December 2011. Chain Store Age invites design firms, retailers architects, and suppliers to submit entries,

Twenty-one competition categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores.

For more information and an entry form, click here.

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