Bailey Brand Consulting designs new brand identity for Liz Claiborne, now Fifth and Pacific Cos.
Philadelphia — Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies. The new name and corporate logos will be effective on or about May 15.
The new Fifth and Pacific Companies brand identity reflects the company’s focus on its lifestyle brands of Kate Spade New York, Juicy Couture and Lucky Brand. The identity graphically portrays a street sign, reflecting the symbolic intersection of the brand’s New York and Southern California fashion houses. The color scheme supports the East Coast and West Coast influences.
A&P chooses Galleria to optimize its merchandising strategy
Chicago — Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, announced that The Great Atlantic & Pacific Tea Co. has chosen Galleria to help optimize its merchandising strategy and improve the customer experience within its more than 300 northeast and Mid-Atlantic stores.
A&P will roll out several of Galleria’s solutions throughout its family of supermarkets.
CenturyLink provides high-speed data and voice network for True Religion
Denver — CenturyLink announced it has turned up a new high-speed data and voice network for True Religion. The premium denim jeans company’s headquarters l in Vernon, Calif., is now securely interconnected with its 110 domestic retail stores and international retail stores or showrooms in Canada, England, Italy and Hong Kong.
The new CenturyLink IQ Networking with Ethernet Access provides True Religion with cost competitive, scalable and secure connectivity, and helps True Religion stay connected with its vendors, partners and customers. CenturyLink Business designed a turnkey solution that allows True Religion’s IT department to seamlessly onboard new locations and make service changes as the company grows. Through an integrated user interface, the IT team can now do what it formerly took additional vendors and extra business expenses to accomplish.
"Our CenturyLink Business network is helping us gain a competitive edge nationally and globally," said Jennifer Terrill, VP of IT for True Religion. "We wanted to partner for the long-term with a provider that could deliver simple, cost-effective solutions and also integrate easily with our existing infrastructure. We found that partner in CenturyLink Business."