MARKETING/SOCIAL MEDIA

Banana Republic launches omni-channel spring campaign

BY Dan Berthiaume

San Francisco — Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic’s advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

"Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe," said Banana Republic global chief marketing officer, Catherine Sadler. "The ‘True Outfitters’ campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer."

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Jack Link’s grows its meat snack footprint

BY CSA STAFF

Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). The sale is expected to close by the end of March.

Terms of the deal were not disclosed. The transaction, subject to customary closing conditions, also includes the manufacturing facility in Ansbach, Germany.

“Jack Link’s mission is to be the #1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”

“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Jan Zijderveld, Unilever Europe president.

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CVS MinuteClinic to switch to EpicCare EMR

BY Dan Berthiaume

Woonsocket, R.I. – CVS MinuteClinic will switch to the Epic electronic medical record (EMR) called EpicCare. MinuteClinic currently uses its own proprietary EMR.

EpicCare will support MinuteClinic’s evidence-based model of care and facilitate connectivity with health care providers nationwide that currently use Epic, including many major health systems, hospital networks and physician groups currently affiliated with MinuteClinic. MinuteClinic’s full deployment of EpicCare is expected to take 18 months.

"EpicCare’s rich platform will allow us to continue to provide the highest quality of care and advance our services through a robust, world class EMR," said Andrew Sussman, M.D., president, MinuteClinic and senior VP/associate chief medical officer, CVS Caremark Corp.

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