REAL ESTATE

Barbour to open second Manhattan store

BY CSA STAFF

New York City — Robert K. Futterman & Associates said it has arranged a 1,993-sq.-ft. retail lease for Barbour on the ground floor at 123 Wooster St. (also known as 130 Prince St.), located in New York City’s SoHo area.

Barbour has opened in the space temporarily for the holiday shopping season, and is scheduled to undergo renovations and reopen in spring 2011. This will serve as the second permanent New York store for the brand.

Neighboring retailers in the building include True Religion, Lacoste Live!, Cole Haan, and Georg Jensen.

Barbour is a fourth-generation British family-owned company that produces hunting and outdoor clothing and apparel for men, women and children.

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Promotional efforts examined

BY CSA STAFF

Looking for insight into promotional efforts at Walmart and other retailers? Check out the new series of reports from ECRM at a newly launched website at www.promotionalreflections.com.

According to ECRM, the new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi, and 160 additional retailers in the U.S. and Canada. Promotional Reflections reports examine holiday promotions, key product categories, and retail channels. Using data from ECRM’s Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted, retail circular comparisons, and more.

Reports released recently include the following: Halloween, Thanksgiving, Black Friday, and Perishable Foods. ECRM plans to release reports on topics relating to Holiday Shopping, Pet Supplies, Health & Beauty, Super Bowl, Back-to-School and more throughout 2011. The Promotional Reflections reports can be found at www.promotionalreflections.com.

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More information storage muscle

BY CSA STAFF

Teradata, the data warehousing and enterprise analytics leader, has a new deal with Walmart to help the retailer store, manipulate and analyze the expanding volume of information that results from selling more than $400 billion worth of goods annually.

The agreement includes an upgrade and expansion of Walmart’s data warehouse environment to provide next-generation capabilities in addition to a 50% reduction in floor space required and a 40% reduction in energy consumption. The planned expansion includes a data warehouse technology refresh program designed to keep Walmart’s data warehouse on the leading edge of technology adoption. The agreement also includes a research and development relationship to strengthen the company’s competitive retail advantage.

“As this partnership is expanded, we will be able to leverage scalability, processing power, and storage capacity, along with software enhancements,” said Jose Hernandez, Walmart’s chief technology officer and SVP of infrastructure. “Consistent with our sustainability initiatives, this expansion will result in a significant reduction in our data center power and cooling footprint.”

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