REAL ESTATE

Bareburger enlists Buxton to find new markets

BY Dan Berthiaume

Astoria, N.Y. – Bareburger has signed up to use Buxton's Scout platform to identify the best market opportunities for growth in the U.S. and Canada. Buxton's custom analytic solutions will allow Bareburger to quantify growth potential and select the best sites for new locations.

As a Buxton client, Bareburger will receive a customized real estate model delivered through Buxton's web-based Scout platform. Utilizing Scout, Bareburger will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.

"The communities where we've located have been a critical component of our success over the past six years," said Euripides Pelekanos, Bareburger CEO and co-founder. "As Bareburger matures, we're applying more sophisticated data analysis to the management of our business. The Scout platform will help us identify new communities and new locations within our existing communities where we can grow the Bareburger family."

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REAL ESTATE

H&M opens largest store to date, 63,000-sq.-ft. space in Manhattan’s Herald Square

BY Marianne Wilson

New York — Swedish fast-fashion giant Hennes & Maurtiz AB (H&M) on Wednesday unwrapped its largest store in the world, in New York City’s Herald Square. The 63,000-sq.- store, which is located across from Macy’s, has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. It is the retailer’s 13th store in New York City.

The new H&M has a department store feel, and features four floors of fashions and accessories for the entire family, including maternity wear, kids’ clothing, footwear and beauty. It also has a large home section. There are 40 fitting rooms in all.

Unique store details include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level.

"We are thrilled to be opening our world's largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City," said Daniel Kulle, president of H&M North America. "With the opening of such a monumental store, we are honored to have such an inspirational talent as John Legend at this event."

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Kohl’s confirms test of off-price store in Cherry Hill, New Jersey

BY Marianne Wilson

Menomonee Falls, Wis. — Kohl’s Corp. confirmed reports that it will soon begin testing a highly discounted format, called "Off Aisle by Kohl’s,” with a store set to open in early June in Cherry Hill, New Jersey.

“Off-Aisle by Kohl’s is a single store that will enable Kohl’s to test new ways to provide its customers with the opportunity to purchase merchandise at a highly discounted price,” said Julia Fennelly, corporate public relations manager, Kohl’s. “Initially, this merchandise will consist of like-new items that have been returned to Kohl’s stores or Kohls.com. Eventually, other merchandise will be added to the assortment.”

The off-price wars have been heating up in recent months. In May, Macy’s announced it would debut its off-price concept, called Macy’s Backstage, in fall 2015, opening four test stores in metro New York City. There is little mystery as the attraction of the off-price segment, which is dominated by such major players as TJX Cos., Ross Stores and Burlington. A fall 2014 report by Moody’s Investor Services noted that the off-price apparel will continue to outperform other areas of the retail industry over the next five years.

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