OPERATIONS

Barnes & Noble in deal with U.K.’s John Lewis

BY CSA STAFF

New York — Barnes & Noble announced that it will enter into a partnership with British retailer John Lewis to offer its Nook electronic readers in the United Kingdom.

John Lewis is the first Nook partner for Barnes & Noble outside the United States.

“John Lewis is where knowledgeable customers turn for trusted advice on the best products to purchase, and they are a perfect partner to help launch Nook in the U.K.,” said Jamie Iannone, president of digital products at Barnes & Noble.

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OPERATIONS

7-Eleven TV taps Premier Retail Networks as exclusive ad sales representative

BY CSA STAFF

San Francisco — Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.

Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America’s largest single chain digital out-of-home network installed in approximately 4,400 locations.

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News

Shopkick honored as most innovative technology startup

BY CSA STAFF

Palo Alto, Calif. — Shopkick has been named by the World Economic Forum as one of the world’s most innovative technology startups for 2013. Shopkick is one of two mobile companies selected worldwide.

Previously honored companies include Twitter, Dropbox, Wikipedia, Palantir, Bloom Energy and Google.

“These companies are more than pioneering the way we use technology; they are transforming how we as a society are growing and interacting with each other,” said Silvia von Gunten, head of technology pioneers at the World Economic Forum. “They are also providing new opportunities for people to harness the potential of technology.”

In its first full year of operation (2011), Shopkick helped drive more than $110 million in-store revenue for partner retailers and brands. From January through July 2012, shopkick had already driven $100 million in revenue for its dozen retail and more than 50 brand partners — $35 million of that in just June and July. Partners include Target, Macy’s, Old Navy, Crate & Barrel, Best Buy, American Eagle Outfitters, CVS/pharmacy, Simon Property Group, The Sports Authority, Toys“R”Us, west elm, The Wet Seal, Kraft Foods, Procter & Gamble, Disney, Unilever, Intel, HP and more.

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