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Barnes & Noble, Google partner on same-day book delivery

BY Dan Berthiaume

New York – Barnes & Noble Inc. and Google Inc. are reportedly teaming up on a pilot of same-day delivery of book orders from local Barnes & Noble stores in several U.S. cities. According to the New York Times, customers in Manhattan, West Los Angeles, and the San Francisco Bay area can have online book orders fulfilled from nearby Barnes & Noble locations via the Google Shopping service.

The service is free for Google Shopping members and $4.99 per order for other consumers. A dedicated employee onsite at participating stores will take online orders and then hand them off to Google for fulfillment via courier service.

Amazon.com, Wal-Mart and EBay all offer some type of same-day delivery program in certain markets, and Amazon recently expanded its same-day deliveries from six-to-10 cities. However, this pilot is obviously designed as a way for both Barnes & Noble and Google to challenge Amazon’s dominance of the online book market. Barnes & Noble has seen stagnant in-store sales (excepting its college segment) and sales of its Nook e-reader, and is eyeing digital sales as a potential growth area.

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A&P speeds Big Data access with IBM flash system

BY Dan Berthiaume

Montvale, N.J. – The Great Atlantic & Pacific Tea Company (A&P) is using the IBM FlashSystem V840 to compress live data and speed access to Big Data. The FlashSystem now integrates into a new Control Enclosure with IBM’s SAN Volume Controller (SVC) data virtualization system, a key component of IBM’s Software Defined Storage solution.

The solution includes such advanced technologies as real-time compression that compresses “live” data on-the-fly for a three-and-a-half times boost in performance from the previous version. Since the highly dense IBM FlashSystem V840 can support up to 1.6 petabyte of data in a single system, clients are able to reduce energy costs, as well as data center floor space. A&P migrated 40 terabytes of data from seven hard drive storage systems to a single V840 FlashSystem, saving the company not only data center floor space, but cooling and energy costs.

“The information we’re generating and analyzing daily is critical to the success of our business,” said Richard Angelillo, VP, IS at A&P. “By moving our storage and Big Data efforts from spinning disk to the new IBM flash solution we’ve improved latency issues from as much as 27 milliseconds to microseconds.”

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Prudsys updates personalization tool

BY Dan Berthiaume

Chemnitz, Germany – Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations. This applies to every channel and device, both online and directly at the point of sale.

Personalized contents and dynamic prices are generated in real time on the basis of user behavior, Prudsys RDE continuously interacts with the shopper/user, records their response to the contents and relates this to the behavior of all the other users, and optimizes it to achieve high quality recommendations.

One of the new features is the completely personalized online shop. In addition to individual product recommendations by the RDE, the search function can now also generate personalized results lists, calculated in real time based on the user’s click pattern. The Prudsys RDE scoring module additionally individualizes the whole design of the shop and optimizes the displayed design.

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