ECOMMERCE

Barnes & Noble Launches Mobile Site

BY CSA STAFF

New York City Barnes & Noble introduced B&N Mobile on Wednesday. This e-commerce site (www.bn.com/mobile) is accessible via any mobile device with a Web browser. However, the application is tailored for Blackberry and iPhone users.

“Our goal is to serve customers from wherever they are, in a multitude of platforms,” said B&N chief executive Marie Toulantis.

The site allows users to search for books, DVDs and CDs available through the retailer. Customers can place and track orders, and browse bestsellers and other lists. The site also allows customers to locate the nearest Barnes & Noble, and find out whether B&N stores have a certain item in stock.

The new site could be competition for Ann Arbor, Mich.-based rival Borders’ e-commerce site re-launch—a project that ended a seven-year relationship with Amazon.com.

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New Gap Inc. service enables universal shopping

BY CSA STAFF

SAN FRANCISCO Gap Inc. has launched a new online service, “universality,” which enables customers to shop at all of its brands at one time. Customers can now add items from the Gap, Banana Republic, Old Navy and Piperlime web sites into one shopping cart.

Gap Inc. added that customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.

Were thrilled to offer our customers the ease and convenience of shopping our four amazing brands online with only one check-out, said Toby Lenk, president of Gap Inc. Direct. Universality allows us to leverage the strength of our iconic brands and still maintain each brands identity. 

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Amazon.com to boost digital offerings

BY CSA STAFF

SEATTLE Amazon.com has plans to launch a streaming video service in the next few weeks as part of its plan to boost its digital offerings, said ceo Jeff Bezos, speaking at The Wall Street Journal’s D: All Things Digital conference, according to reports.

Bezos reportedly also talked about Amazon’s portable reading device, Amazon Kindle, saying it could possibly become an important part of its online business.

The company recently lowered Kindle’s price to $359 from $399.

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