Barnes & Noble in Nook Simple Touch e-reader giveaway
New York — Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.
The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.
Launched in 2011, the Simple Touch e-reader has been struggling to find an audience as consumers shift toward use of tablets, according to industry analysts.
Starbucks in Groupon deal
New York — Starbucks Coffee Company on Friday offered an online coupon though Groupon Inc., Bloomberg reported. It is the first time the chain has had a Groupon offering.
For $5, customers received a printable gift card to use in Starbucks’ stores for $10, according to the report.
Survey: Subway, Google and Target tops in ‘social currency’
New York — Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.
Vivaldi defines social currency as the degree to which people involve brands in their social media activities. More than 5,000 people in the United States, United Kingdom and Germany were surveyed regarding their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty. Some 60 brands were reviewed in the study.
Here are the top 10 brands in terms of social currency:
- Verizon and Dunkin’ Donuts (tie)
- The Home Depot
- Microsoft Corp.
Click here for the full report.
Social currency has six division or can be called the wheels, namely Affiliation, Conversion, information, Utility, Advocacy, and Identity. It is information shared which encourages further social encounters. It can be a factor in establishing fans of sports or television programs. - Carmack Moving and Storage