Barnes & Noble offers free content to Canadian Nook Windows app users
New York – Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada. Customers who download the app will receive five free popular books and two free top magazines.
The list features bestselling titles “Zagreb Cowboy” by Allen Mattich, “Murder in a Cold Climate” by Scott Young, “Détrousseur de vie Tome 1” by Jasmin Girard, “Bête Noire” by Gilles Royal and the Classic Tales of Science Fiction ebook bundle, along with current issues of “House & Home” and “Reader’s Digest Canada.”
QuickPivot launches cross-channel marketing platform
Boston – Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing. The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.
Optimized by recently acquired technology from SaaS provider SmartSource, the QuickPivot cross-channel campaign offering ensures that the right content lands wherever the customer happens to be. It supports a multitude of devices and channels such as email, mobile, web, social and print, all in real time. The company will combine its platform with a complete range of database, analytical and reporting services that optimize and measure campaign effectiveness in real time at every stage across campaigns, channels and geographies.
YottaMark adds personalized features to ShopWell app
Redwood City, Calif. – YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user’s dietary goals. In response to member feedback, the ShopWell scoring algorithm has also been enhanced to include support for shoppers with vegetarian and vegan diets, and individuals trying to avoid corn.
The app provides personalized nutrition advice and product recommendations by scanning a UPC barcode from a product label. ShopWell’s algorithms calculate food scores based on the user’s age, gender and dietary goals, such as lowering blood pressure, as well as dietary preferences.