OPERATIONS

Barneys launching a permanent off-price website

BY Katherine Boccaccio

New York — Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

“[The new site] fits with our strategy to build all of these digital properties,” Daniella Vitale, chief merchant and EVP of Barneys, told fashion report Zee, adding that the retailer is considering other product categories and classifications for future e-commerce sites.

“The online business is explosive and the fastest-growing business we have,” added Vitale. “It will be no different for the off-price component. The warehouse sale is [a factory] outlet in the same way that Barneys.com is a flagship and should reflect the Madison Avenue location.”

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Hudson’s Bay unveils new rewards program

BY Katherine Boccaccio

Toronto — Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson’s Bay, Thebay.com or Home Outfitters.

Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

"We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online," says Patrick Dickinson, SVP core marketing and brand strategy, HBC. "We looked at the point system, listened to customer feedback and made the program better.

HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs.

When customers use their Hudson’s Bay MasterCard they double their points at Hudson’s Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted.

The changes are effective Feb. 3.

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John Lewis names online director

BY Katherine Boccaccio

London — John Lewis department stores said Thursday it has appointed Mark Lewis as online director for the chain, effective March 4.

Lewis was previously CEO of Collect+, and also spent six years at eBay in roles including U.K. managing director and European marketplaces director.

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