FINANCE

BDO Survey: Retailers anticipate 3.1% increase in Black Friday sales

BY Marianne Wilson

Chicago — Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP. This optimism follows last year’s modest projection of 1.6% growth, which preceded record sales over Thanksgiving weekend.

In 2011, Cyber Monday marked the biggest online spending day in history, with sales topping $1.25 billion and retailers expect it will be another banner event this year. CMOs anticipate a 4.3% increase in Cyber Monday sales, the largest projected increase in the survey’s history. The optimism surrounding Black Friday and Cyber Monday aligns with retailers’ broader positivity heading into the holiday shopping season. However, strong Thanksgiving weekend sales will not come without heavy promotions. A majority of CMOs (66%) expect an uptick in discounts and promotions this holiday season.

These findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country. The retailers in the study are among the largest in the country, including 20 retailers in the top 100 based on annual sales revenue.

Other findings include:

  • Email promotions and free shipping are top online sales triggers. Retailers are casting a wide net to reach their customers online and will offer a variety of incentives for online holiday shoppers. Over one-third (34%) of survey respondents cite free shipping as their top tactic to generate online sales, and 31% cite email promotions.
  • Retailers hope to bolster sales with in-store-only deals. When asked which promotional tactic they will focus on to draw customers into their brick-and-mortar locations, most retailers (66%) identify in-store exclusive deals. Despite the emerging trends of exclusive in-store brands and retail partnerships, retailers understand that value remains a top priority for consumers who are looking to stretch their dollars as much as possible during the holiday season.
  • Consumers to receive equal share of online and offline promotions. With more and more consumers expecting a cohesive brand experience across multiple platforms, a plurality (44%) of retailers say they will devote equal efforts to online and in-store campaigns. However, getting shoppers in stores is still a major priority for 41% of retailers, who will focus the majority of their promotional activities on in-store deals.
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OPERATIONS

Sprouts Farmers Markets taps Manthan Systems for enterprise-wide reporting and analytics

BY Staff Writer

Phoenix — Manthan Systems announced that Sprouts Farmers Markets has selected Manthan’s ARC platform for enterprise-wide reporting and analytics. Currently operating 148 retail stores across eight states, Sprouts Farmers Markets has become synonymous with fresh produce, great prices and old-fashioned customer service.

Sprouts Farmers Market chose Manthan’s ARC applications as its business intelligence standard. Sprouts plans to use Manthan Systems’ dynamic analytical views and at-a-glance dashboards for greater insights into product sales, store operations, labor, task management, inventory optimization and merchandising. Manthan Systems’ self-training guided analytics and at-a-glance dashboards will provide actionable information, enabling Sprouts personnel to immediately see key business opportunities, easily identify trends, and greatly enhance the decision-making process.

“Manthan Systems’ proven experience in retail business analytics aligns with our vision of arming our team with role-based, mobile and easy to consume information. With their U.S.-led Global Operations and spirit of partnership, they were the perfect choice for us,” said Steve Black, chief information officer with Sprouts Farmers Market.”

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News

Sean John names Jeffrey Tweedy to top role

BY CSA STAFF

NEW YORK, N.Y. — Sean John Corporate has named Jeff Tweedy as the fashion brand’s new president, effective immediately. Tweedy will report directly to Sean John chairman and founder Sean "Diddy" Combs, and will be responsible for all aspects of the company’s operations, including strategic brand development, design and all the Sean John licensing and retail partners.

Tweedy most recently served as Sean John’s EVP, and has been with the company since its founding in 1998. Tweedy left Sean John in 2005 to serve at G-III Apparel Group as president of the company’s sportswear division for two years, during which time he developed the Exsto brand exclusively for Walmart. Tweedy returned to Sean John in late 2007.

"Jeff has been with Sean John since the very beginning and I am confident that he is the right person to lead Sean John into the future. Jeff has laid out a clear vision and strategy for the brand and I have seen the positive changes he has made alongside the great team we have assembled here," said Sean "Diddy" Combs.

"This is a great opportunity and a new challenge for me. I have dedicated much of my professional career to the Sean John brand and I am very proud of where it stands today with more work to be done. I am excited to continue my relationship with Sean while utilizing his marketing genius and his design inspirations to build this brand into an international powerhouse. I am equally excited to continue working with our retail partners with whom I enjoy incredibly strong and longstanding relationships," added Tweedy.

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