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Bebe 9 pursues omnichannel with Raymark

BY Dan Berthiaume

Bordeaux, France – Bébé 9, a subsidiary of the France Maternité group, has selected Raymark's end-to-end suite of retail enterprise solutions for deployment in its 140 stores. Specifically, Bébé 9 is rolling out Raymark as its partner for an omnichannel technology overhaul aimed at centralizing operations, improving efficiency and cultivating customer relationships across e-commerce, social media and other channels.

Raymark modules will be deployed at head office as well as in stores on mobile devices, and include POS, clienteling, reporting, replenishment and data integration management. Raymark and Bébé 9 will also be collaborating on the development of a new omnichannel gift registry module.

"One of the primary goals of this technology overhaul for the France Maternité group is to obtain a holistic view of Bébé 9 customers throughout the entire network of stores and across all channels,” said France Maternité group CEO Manuel Lefèvre. “The board of directors and project teams are excited and pleased to move forward with Raymark and with the implementation of modern, connected and mobile store solutions.”

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Women-owned logo arrives on Walmart shelves

BY CSA STAFF

Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort.

The new initiative launched March 11 will see a unique logo (at left) featured on retail packaging of products from women-owned businesses, available both in-store and online. As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency, to develop the “Women Owned” logo to help customers easily identify products made by women-owned businesses sold through any retailer. All women-owned businesses that are WBENC and/or WEConnect certified are eligible to display the logo on their product packaging, according to the company.

To kick off the program this month Walmart plans to feature six items with the logo in its promotional efforts. The featured items include, Milo’s Tea, Jelmar CLR Remover, HMS Mfg. Co Hefty brand wastebaskets, Goldbug Inc. Carter’s Newborn Shoes, Ariela and Associates Smart & Sexy Bra, and Ziegenfelder’s Budget Saver Pops. The products will be sold in all Walmart stores nationwide and will have a prominent presence on the site Walmart.com/WomenOwned, a newly launched page on the retailer’s site used to showcase products made by women-owned businesses.

“As the world’s largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others," said Kathleen McLaughlin, president of the Walmart Foundation and senior vice president of Walmart Sustainability. “By sourcing more products from women-owned businesses and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families. We are excited by the power of business, and retail in particular, to increase women's economic mobility.”

The new logo and promotional effort of women-owned products is the latest manifestation of Walmart’s Global Women’s Economic Empowerment initiative launched in September 2011. At the time, Walmart determined it could better use its size and scale to improve the lives of underserved women and help women-owned businesses succeed and grow. As part of the initiative, Walmart committed to source $20 billion from women for its U.S. business and to double sourcing from women internationally by 2016.

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PetSmart names former Collective Brands chief as CEO as David Lenhardt steps down

BY Marianne Wilson

Phoenix – PetSmart on Wednesday named industry veteran Michael J. Massey as its president and CEO, effective immediately. Massey, who most recently served as CEO and president of Collective Brands Inc., replaces David Lenhardt, who stepped down upon the closing of private equity firm BC Partners’s acquisition of the pet supplies retailer. Also, BC Partners managing partner Raymond Svider has been appointed non-executive chairman.

Lenhardt joined PetSmart in 2000, and was named president and CEO since 2013. He had announced his intent to step down upon the closing of the deal with BC Partners.

“I have been honored and privileged to lead this great company,” Lenhardt stated. “My 15-year journey with PetSmart is filled with wonderful memories of our passionate associates who represent the best and brightest in retail.”

In December, a private equity consortium led by BC Partners agreed to buy Phoenix-based PetSmart for $8.7 billion. The chain is scheduled to cease trading on the Nasdaq Stock Exchange at Wednesday's close.

Addressing his appointment as CEO, Massey, who is on the board of Office Depot, said: “I am excited to work closely with the PetSmart team to bring the brand ever closer to the hearts of Pet Parents everywhere. I’m confident that PetSmart’s future will be one defined by growth, increased opportunities for our team and closer emotional connections with our customers.”

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