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Beer and boxing a winning combination for Tecate

BY CSA STAFF

NEW YORK — Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

Tecate is a longtime supporter of marquee boxing events and primary sponsor of the blockbuster HBO PPV card. To that end, Tecate will give qualifying adults the opportunity to receive up to $50 back by mail with the purchase of the HBO PPV event and Tecate or Tecate Light product, where legal. Since the exact rebate amount and beer purchase, which may be necessary, varies by state, Tecate encourages fans to visit the "Cupon Caracter" tab on www.Facebook.com/TecateBoxing, where they will be able to review details and eligibility requirements and download the necessary forms.

"Tecate has supported the last three Pacquiao-Marquez events in the historic series, and we are honored to be part of the celebration once again as the primary sponsor of the December 8 card," said Felix Palau, VP of marketing for Tecate.

Tecate will host contests in Las Vegas at retail to give eligible adults the opportunity to win access to exclusive experiences, such as fight week events (including press conferences and weigh-in), the Tecate VIP pre-party, tickets to the fight and tickets to PPV closed circuit parties.

On fight night, the brand will host the Tecate K.O. Boxing Club in Las Vegas. VIP guests and winners of retail promotions will have the opportunity to meet legendary boxers Mike Tyson and Sugar Ray Leonard, boxing superstar Sergio Martinez and champion Brandon Rios.

Tecate is exclusively imported by Heineken USA.

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Toy Fair adds content to its big trade show

BY CSA STAFF

NEW YORK — The Toy Fair has added a new feature to its 110th annual trade show called, “Content Connection.” The new addition to the show is designed to serve the needs of growing number of licensors, brand owners and entertainment executives that annually flock to the largest toy trade show in the Western Hemisphere.

Content Connection will take place February 10-11, 2013, the first two days of the Toy Fair, at New York City’s Jacob K. Javits Convention Center. Sessions led by experts in the field of licensing will cover topics such as opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research; demographic trends, media use and retail infrastructure in youth markets around the world; and basic concepts and best practices for licensing brands and properties.

"We saw an unprecedented surge in licensors and entertainment executives over the past two years at Toy Fair," said Marian Bossard, VP of meetings and events at the Toy Industry Association, the trade group that owns and operates Toy Fair. "With that in mind, we’ve worked with experts in the field to create Content Connection to deliver an informative, interactive, and research-driven program geared specifically to Toy Fair’s ever-growing licensing community."

The learning sessions will be produced in association with EPM Communications, publishers of the Licensing Letter and Youth Markets Alert, as well as JC Inc. Sessions will be fee-based and can be purchased as individual classes, allowing participants to pick and choose the topics that are most pertinent to their interests. For more information, visit ToyFairNY.com.

"Toy Fair has long been an informal gathering place for many in the licensing community," said Ira Mayer, president of EPM. "These additional educational opportunities and new data will truly extend the welcome mat."

The Toy Fair will be held from Sunday, February 10 to Wednesday, February 13, and is projected to connect nearly 1,100 toy sellers with more than 10,000 forward-looking and fast-acting global retailers.

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West coast flagship marks Walgreens 8,000th unit

BY CSA STAFF

The iconic Los Angeles intersection of Sunset and Vine is the location of a new flagship store Walgreens has designated as its 8,000th unit.

The location is the company’s first flagship store on the West Coast and features extensive collection of innovative offerings, products and services unexpected from a traditional drug store. The store’s expanded features include a LOOK Boutique beauty department with dozens of prestige and niche cosmetic, skin care and hair care brands not typically found in drug stores. As part of it, Britain’s leading skin care brand, No7, created by Boots, will be available in a Walgreens store for the first time. No7 is well-known for its range of anti-aging beauty serums, all independently scientifically tested.

The availability of No7 products at this Walgreens follows the strategic partnership between Walgreens and Alliance Boots, an international pharmacy-led health and beauty group. Last June, Walgreens and Alliance Boots entered into a strategic transaction designed to create the first global pharmacy-led, health and well-being enterprise. The LOOK Boutique also will be staffed with specially trained beauty advisors, including a No7 beauty advisor. Expert shaping and grooming services will be available at the Eyebrow Bar.

"We are thrilled to locate our milestone 8,000th store and latest flagship store at such a famous intersection as we bring a format unlike any traditional drug store to the Hollywood community," said Joe Magnacca, Walgreens president of daily living products and solutions. "Walgreens aims to be America’s first choice for health and daily living, and we look forward to providing an exceptional experience for our customers as we help them get, stay and live well."

Los Angeles mayor Antonio Villaraigosa said he was proud that Walgreens chose the Hollywood neighborhood for its 8,000th store because it will improve access to pharmacy, health and wellness services.

"This flagship location brings not only a unique retail offering to this community, but also additional jobs and economic investment that help build a vibrant neighborhood," Villaraigosa said.

Unique features of the store include the following:

* An enhanced pharmacy designed to encourage greater interaction between pharmacists and patients. Team member "health guides" will help pharmacy customers navigate a wide range of health-and-wellness products, services and resources, including immunizations and health tests. The pharmacy also features an "Ask Your Pharmacist" desk, consultation rooms and Express Rx kiosks for swift checkout.

* A wide variety of fresh hand-rolled sushi and sashimi prepared daily.

* An Upmarket Cafe offering a barista preparing fresh brewed coffee, espressos, as well as iced and frozen options.

* A juice and smoothie bar featuring fresh fruits and vegetables. Customers also can enjoy eight flavors of self-serve frozen yogurt accompanied by a toppings bar.

* Hundreds of fresh food items, including produce and on-the-go meal options, such as wraps, sandwiches and salads made fresh daily.

* A best-in-class wine selection boasting more than 700 wines that will pair well with the store’s assortment of artisan and brie cheeses, as well as specialty meats, chocolates and more — a Beverage Wizard kiosk provides food and beverage pairing recommendations.

* A Coca-Cola Freestyle machine dispensing 130 varieties of Coca Cola fountain drinks.

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