MARKETING/SOCIAL MEDIA

Belk launches digital back-to-school promo with HelloWorld

BY Dan Berthiaume

Charlotte, N.C. — Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

For the first time, Belk is looking to target their 13-plus age demographic, viewing this group as the future of their customer base. To do this, they’ve partnered with HelloWorld for a “Modern Southern Music Concert Style Sweeps” for the chance to win a trip for four to any U.S. Live Nation concert, a $1,000 Belk gift card, and $500 spending money. By taking a quiz about their favorite concert type, participants will find their back-to-school style.

One of the major goals of the campaign is for Belk to understand their customer demographics — particularly what ages were most engaged by the campaign (i.e., who clicked through from the quiz results and started shopping on Belk.com?). As with their other campaigns, this one asks for the contestant’s mobile number at signup — thus helping Belk to build out their SMS database. The campaign will live on a microsite and be sharable via social channels such as Facebook, Twitter, and Pinterest.

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OPERATIONS

Tiffany releases corporate responsibility report

BY Dan Berthiaume

New York – Tiffany & Co. has set a goal to reduce global greenhouse gas (GHG) emissions by 15% from 2013 to 2020, according to its annual corporate responsibility report. The report details that the retailer had installed energy efficient LED lighting in retail displays at more than 39 U.S. retail locations by the end of 2013. An additional 16 North American locations are planned for 2014.

The report also includes progress in the following areas:

Responsible Mining: Tiffany is involved in the Initiative for Responsible Mining Assurance (IRMA), which recently released its draft standard for public comment with the plan to pilot the standard in 2015. Tiffany also invests in diamond-producing countries, actively advocates for preservation efforts and encourages more progressive and effective government oversight. The company purchases rough diamonds only from those countries that are participants in the Kimberley Process Certification Scheme (KPCS).

In addition, the Tiffany board of directors also adopted a Conflict Minerals Policy, which articulates principles for responsible gold mining to its vendors.

Paper and Packaging: Tiffany is committed to responsibly sourcing jewelry and the boxes and bags in which it is presented. One hundred percent of paper suppliers of Tiffany boxes and bags in 2013 were Forest Stewardship Council (FSC)-certified. In addition boxes and bags are produced with recycled paper, ensuring the paper for our iconic packaging is responsible sourced.

Charitable Giving: In 2013, Tiffany made charitable contributions totaling over 2% of pre-tax earnings. Further, The Tiffany & Co. Foundation continues to play a key role in the company’s sustainability efforts, supporting leading organizations working in areas like responsible mining and coral conservation.

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Timex brand enters wearable tech space with smartwatch

BY CSA STAFF

The Timex brand is synonymous with watches so it’s no surprise that the company has entered the wearable teachnology space with a new smartwatch, called the Timex Ironman One GPS+, which offers consumers stand-alone wireless connectivity without a phone.

The brand is marketing the smartwatch as the ideal device to use in those instances when carrying a phone is not ideal. Some of the Timex Ironman One GPS+ smartwatch’s features include the following:

  • Stand-alone wireless connectivity without a phone
  • Email-based messaging capabilities
  • Tracking capabilities that communicate the user’s location to friends and family anytime, anywhere
  • Custom-built "Find Me Mode", which allows users to send an alert with exact location in case of an emergency
  • Ability to track speed, distance and pace in real-time and instantaneously share performance metrics through social media and online fitness platforms
  • Water resistance up to 50 meters, an essential feature for water exposure, training in the rain or swimming
  • Built-in MP3 component with 4 GB of memory to play music via a Bluetooth headset
  • Always-on, sunlight-readable, high-resolution touch display
  • One year of data connectivity by AT&T included for U.S. and Canadian subscribers

Timex Ironman One GPS+ has been developed in close collaboration with Qualcomm Connected Experiences, a subsidiary of Qualcomm Incorporated, a mobile technology company, and mobile service provider AT&T.

"The introduction of the Timex Ironman One GPS+ smartwatch represents an exciting opportunity for Timex in the smartwatch category, as we build upon the rich, authentic tradition of the Timex brand, as well as our 160-year heritage," said Anette S. Olsen, chairman of Timex Group. "For nearly three decades, Timex Ironman has provided athletes with innovative solutions to enhance their training experiences. Our collaboration with industry stalwarts Qualcomm and AT&T has enabled us to introduce the first smartwatch that offers stand-alone wireless connectivity without a phone and has great appeal to a broad range of fitness enthusiasts as well as tech-savvy individuals and those who simply wish to make a statement."

"Wearables, including smartwatches, is an emerging category that holds significant promise for Qualcomm, and we are very pleased to have worked with Timex and AT&T on the development of the Ironman One GPS+ sports watch and delivery platform," said Derek Aberle, president of Qualcomm Incorporated. "The watch combines the human wrist ergonomics expertise of Timex with proven Qualcomm technologies and will provide fitness enthusiasts with a truly unparalleled design and connected experience."

"Wearable devices like smartwatches can deliver so much more value for customers when they are fully connected," said Glenn Lurie, president of emerging enterprises and partnerships, AT&T Mobility. "Timex Ironman One GPS+ is a perfect illustration. It gives the user a simplified yet robust experience he or she needs during and after a workout without having to rely on a smartphone."

Timex Ironman One GPS+ is powered by a cloud-based service delivery platform managed by Synchronoss, which is also leading the development of the product’s mobile application and web portal.

"With the pioneering Timex Ironman One GPS+, Timex is at the forefront of connected devices, where innovation occurs at the intersection of product and user interface," said Nick Lazzaro, EVP and president, emerging markets, Synchronoss. "That’s why we’re proud to develop cloud-based solutions that will provide users with a powerful, yet intuitive, interface for monitoring performance, health and fitness goals."

The Timex Ironman One GPS+ will be available for purchase this fall at timex.com, att.com, AT&T stores, select sports specialty and electronic stores. Pre-order is now available on timex.com for $399.95.

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